 Early Times Report
SRINAGAR, Sept 2: Laying stress upon branding of 'Kashmir Handicraft', Chief Minister, Mufti Mohammad Sayeed, Wednesday called for a concerted effort to overcome challenges in better marketing of hand-made products in the burgeoning domestic and international markets.
He said investors should take a cue from the remarkable success of International Buyer-Seller meet held earlier this year that saw enquiries and online bookings reach a new high. "Our products will continue to capture foreign markets if we sell genuine items with certified price tags," he said, stressing on GI (Geographical Indication) registration of famed hand-made items.
The Chief Minister said this while interacting with a delegation of Kashmir Chamber of Commerce & Industry (KCC&I), here this afternoon.
Describing today's entrepreneur as a 'technopreneur' who is ready to take on the world, Mufti Sayeed said our export-oriented handicraft products will sell like hot cakes, even in the wake of fierce competition, if we stick to globally-recognized benchmarks in originality and pricing. "Our initiatives on selling original products have seen the markets bracing for the prospect of heavy influx of Kashmir Handicraft," he told the delegation, while emphasizing upon enhancing the volume of production to meet huge demand from new emerging markets.
Expressing concern over markets swarming with fakes in the name of Kashmir Handicraft, the Chief Minister asked the delegation to play its role in identifying persons who masquerade as sellers of genuine products, thus bringing a bad name to the industry. He said aggressive marketing is required to make people turn their heads towards products made with such finesse.
Kashmir Expo-2015, which attracted business delegates from as many as 21 countries in the summer capital in May, saw sales worth $700,000 US made on the first two days.
On the issue of preserving art of making handicraft products like carpets, paper machie, shawls and wood work, Mufti Sayeed said the Government will make all-out efforts to promote the interests of artisans, who possess the rare skill of creating globally-acclaimed products. "To make the activity economically viable for them, we will bring nearly 3.5 lakh artisans under the ambit of Artisan Credit Card Scheme, on the pattern of Kisan Credit Card that has seen farmers access soft loans worth Rs. 200 crore," he stated. |
