|Early Times Report|
Jammu, Dec 5: A global campaign was launched today to spread awareness and bring in transparency in the authentic Pashmina Eco System of J&K and India by its founder Henna Babar. Speaking at the launch she explained that the Pashmina Industry of J&K employs lakhs of people in the state of Jammu and Kashmir and is therefore one of the key economic driver of the state. The industry needs a campaign to ensure that the communities that are linked to this authentic eco-system are saved from exploitation. Henna along with Babar Afzal, has been advocating for long term strategic and sustainable growth for the entire authentic Pashmina industry in the global marketplace. They have been working to bring experts from media, fashion, business, wildlife, ecology, environment, economics and politics and also engage with Governments and policy leaders, to provide the optimum outcomes for the economic and cultural future of the Pashmina industry. Henna explained that the campaign #WhoMadeMyPashmina is a part of the bigger vision that is poised to be a global movement of people who are the consumers of Pashmina in India and across the world. Anyone who has every bought a Pashmina or plans to buy in the future should become a part of this campaign. Speaking at the launch she asked, "Have you ever wondered who made your Pashmina ? How much they're paid, and What their lives are like ?" The Pashmina we wear goes on a long journey before it hits store shelves, passing through the hands of Pashmina goat herders, nomads, spinners, weavers, dyers, craft men and craft women across all the three regions of Jammu, Kashmir and Ladakh.