|Early Times Report|
Srinagar, July 23: Chief Secretary B.V.R. Subrahmanyam on Tuesday discussed strategy with managing director of Amul to bring about transformational change in milk production in J&K.
An official statement said today "Amul and the Jammu Kashmir milk producers cooperative discussed strategy to increase capacity 10 times to 5 Lakh litre per day in three years.
"Chief Secretary, B.V.R Subrahmanyam on Tuesday discussed the prospects of increasing milk production in the state with Managing Director Amul, R. S. Sodhi and representatives of the Jammu and Kashmir Milk Producers Coopera tive Limited (JKMPCL).
"The Chief Secretary observed that the Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), which markets the popular Amul brand of milk and dairy products, has established itself as a unique and sustainable model for development of rural economy across the country.
"He said J&K which has favourable conditions for dairy development can take cue from the Amul experience and look for bringing about a transformational change in milk production which at present stands at 75 Lakh Litres P er Day (LPD).
"We are looking for rapid and massive expansion in milk production i n the next 2-3 years for which Amul with its unique experience can provide t he much needed guidance to the J&K Government in formulating a Milk Producti on Expansion Plan.
Managing Director Amul R.S. Sodhi spoke about the association of Amul with Jammu and Kashmir and the success story of JKMPCL, which was established in 2004.
"After detailed deliberations, it was decided that Amul will prepare a Business Plan for raising capacity of JKMPCL from 50,000 LPD to 5 Lakh LPD of milk production, increase SHGs involved from 415 to 1,500, increase farmers involved from 25,000 to 1 Lakh and increase milk routes from 40 to 400 in the next three years.