| The Food Safety and Standards Authority of India (FSSAI) has proposed to provide a prominent front-of-pack warning label in red colour for food products which are high in added saturated fat, added sugar and salt.
The proposal is intended to provide a simple, prominent and easily comprehensible warning to consumers regarding food products which are high in specified nutrients of concerns.
The proposal deserves serious consideration and, if implemented effectively, could become an important step towards helping Indians make healthier food choices.
For decades, food packaging has increasingly become a powerful marketing tool. Attractive colours, celebrity endorsements, health claims and ca |