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Govt resolute to give new direction to JK's tourism sector: Dy CM
2/16/2018 10:43:15 PM
Early Times Report

JAMMU, Feb 16: Deputy Chief Minister Dr Nirmal Singh on Friday said that the Jammu and Kashmir state possesses immense potential for growth in tourism sector and that resolute efforts are underway to give new dimensions to State's tourism industry by placing J&K in the world map as one of the major tourist destination. He said this during the concluding ceremony of annual PeerKhoMela. Dr Singh said from adventure to pilgrimage tourism, the state government is reaching out to the tourists by undertaking several promotional activities, facilitating the exchange of tourism market by easing the barriers of travel and encouraging the partnerships between the public and private sectors.
During the Annual PeerKhoMela, devotees from within and outside district paid obeisance at the historic PeerKho shrine. The four-day event witnessed various cultural programs based on Shiv-Parvati theme like Tandav, Shiv Barat, Shiv-Kali and Bhajans devoted to Lord Shiva. Traditional sports activities, Fun Rides, Ethnic stalls put up by the locals and government departments attracted huge footfall. The district administration and the Mandir committee made elaborate arrangements for the devotees visiting the holy place. Speaking on the occasion, Deputy Chief Minister Dr Nirmal Singh said that the state has a vast potential to be a prime tourist destination as it showcases the perfect bouquet of diverse tradition and culture. He said by initiating several prestigious projects, the government is ensuring that the tourists will witness a new attraction every time they come to the state that will ultimately give a boost to JK's tourism sector.
Dr Singh said that with the development of shrines like Peerkho, not only devotes but more tourists will be attracted which will give a fillip to the economy of the area. "PeerKho shrine has been a major pilgrim tourist destination in the region and requisite initiatives have been taken to enhance amenities for the pilgrims", he added.
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