|Early Times Report|
JAMMU, Jan 28: AM Tata launched New Premium Hatch - Altroz by Chairman Jatinder Mahajan, Directors Sanjay Mahajan, Ankur Mahajan, Akshay Mahajan and Tarun Malhotra and Anil Singh Jasrotia- TSM -Tata Motors.
Mukesh Singh ( IPS), IG -Jammu was the Chief Guest at the grand event hosted at AM Tata Jammu.
The other Guests present were Gaurav Gupta (Secretary CCI Jammu, Marathon Man of Jammu), Subash Gupta, Vijay Gupta, Bhupesh Gupta, Vikram Gupta, Vinod Sachdeva, Dr. Chakshu Mahajan, Narendra Nath Gupta, Sumit Kakkar alongwith the team of 98.3 Radio Mirchi Jammu.
The New Premium Hatch will redefine the segment with its Gold Standard in Design, Safety, Technology and Driving Experience. The Altroz will be available in five trim levels at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs - the Rhythm, Style, Luxe and Urban.
AM Tata also simultaneously launched 3 fully BSVI ready cars, with introduction of 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.