| “Come and witness scenic beauty, rich culture and heritage of J&K”: LG | | | Early Times Report
Jammu, Feb 21: Lieutenant Governor, Manoj Sinha today attended the closing ceremony of Pahalgam Winter Carnival through virtual mode. In his address, the Lt Governor congratulated the Tourism department and all the stakeholders for successful conduct of the two-day long carnival and providing opportunities to the local artists to display their talent in various fields. The Lt Governor observed that the tourism sector is getting back on track with increasing tourist influx in the UT. Footfall of tourists has increased manifold in the last three months. Local community and stakeholders must come together to ensure development of Jammu and Kashmir, he added. “I assure the tourists across the globe a safe, pleasant and memorable visit to J&K, the paradise on earth. Come and witness the scenic beauty, rich culture and heritage of J&K”, said the Lt Governor. Laying emphasis on taking innovative measures for the promotion of the tourism sector and tapping its immense potential, the Lt Governor directed the Tourism Department for putting concerted efforts on promoting sustainable destinations and developing unexplored places of tourism potential while branding J&K in the international tourism circuit.
“We should never forget that every tourist destination has its own strengths and all we need to do is to focus on involving local communities, creating sustainable tourism and addressing the needs of tourists”, said the Lt Governor.
Underlining the significance of optimum utilization of new technologies and various modern tools of communication, the Lt Governor called for regular updates on Social Media and websites of departments/agencies, besides promoting places of tourism, potential through small promotional videos.
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