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On LG's directives, JKI to make awareness about its outlets for customers benefits
3/3/2021 11:09:55 PM
Ishtiyaq Ahmad
Early Times Report
SRINAGAR, Mar 3: Authorities have decided to make awareness about outlets of Jammu Kashmir Industries Limited so that customers get benefitted by purchasing well quality products.
An official told Early Times that Principal Secretary Industries and Commerce Ranjan Prakash Thakur, IRTS has directed officials to make awareness about outlets of Jammu Kashmir Industries Ltd.
"These outlets guarantee the customers about the genuineness of the products being sold and efforts need to be made to generate the awareness about them so that the footfall of these outlets increases," Thakur has directed officials.
In December last year, Lieutenant Governor Manoj Sinha inaugurated the "Experience Centre cum Sales Outlet" of Jammu Kashmir Industries (JKI) Ltd worth Rs 6.50 crores, at Shaheedi Chowk, Residency road.
The LG has stressed to formulate a viable marketing strategy and to open sale outlets outside Jammu and Kashmir. He directed for constituting a three members committee to finalise Brand names of silk and woollen products by organising a public competition to get suggestions for the brand names.
He has also directed JKI authorities to make awareness about its outlets so people get better quality products.
Thakur, who recently took over as Principal Secretary Industries and Commerce J&K, also visited the JK Bazaar outlet of Jammu Kashmir Industries Ltd at JK House Prithvi Road New Delhi along with Additional Resident Commissioner on Wednesday.
During his visit he was informed that the centre has been developed to exhibit the rich crafts and cuisine of J&K especially the Handicrafts Handlooms Silk and Wool Products. Further the products made in the various craft clusters in J&K which are being developed under the World Bank funded Jehlum Tawi Flood Recovery Project are also being exhibited at the outlet.
Principal Secretary I&C appreciated the designs and products especially the waistcoats and coats which have been manufactured at the various units of JKI. Later, he also visited the Handicraft emporium located at Baba Kharak Singh Marg to assess the working of the said outlet.
During his interaction with the employees he assured them that their issues would be looked into and resolved at the earliest. He also visited the Liaison office cum display centre of JKI located at Baba Kharak Singh Marg which is being renovated and the work is expected to be completed very soon.
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