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| 92.7 BIG FM culminates 'Big Bonus Barsaat' | | |  Early Times Report
JAMMU, Sept 2: 92.7 BIG FM, one of India's largest radio networks, has always believed in the philosophy of providing entertainment with a purpose to its audience. They recently culminated initiative 'Big Bonus Barsaat' was a campaign to drive engagement and bring smiles on the faces of Jammuites. The high decibel contest-led initiative ran throughout the day between 9 am to 7 pm aligning with their frequency 92.7. Following this, RJ's hosted the most engaging contests between these 10 hours, quizzing people with interesting questions. Extending it to social media, listeners were required to share their responses on the Big FM's official Facebook page.
As a testament to the success, the BIG FM campaign received over 10K comments and shares during the month-long activity. They also distributed gifts worth over 1 lakh and partnered with brands thereby taking the engagement a notch higher.
Since it was a contest-led campaign, the aim was to spread positivity and smiles in this unlocking phase among the audiences. Culminating the campaign into a grand celebration, BIG FM partnered with Gautam Bali Make Up Studio and Academy. Gautam Bali is a brand in himself in the beauty industry who has made many brides look their best at the time of their lives on a very special occasion of wedding. The campaign culminated at Food Factory Sidhra where the winners were given away many coupons and gifts and relished delicacies from the 'Food Factory' in a small get-together with Big FM's RJs - RJ Juhie and RJ Rahul. Others present were celebrity Make-up artist Gautam Prasher; Sanjeev Bhandari, Aakash and Sanjay from Food Factory; and Deepak Gupta from Gupta Electronics Nagrota. Siddharth Mahajan, Station Head 92.7 BIG FM along with other Bonus Partners distributed the prizes amongst winners. Sahil Choudhary, producer BIG FM was also present while RJ Juhie and RJ Rahul made the participants leave with a wide smile and lots of gifts. |
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