x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   Previous records set to tumble | The Incomplete Return: Revisiting the Home We Never Lived In | Healing Wounds - Reviving Tourism in Kashmir | Turning Pages in a Scrolling World: The Quiet Return of Reading | Decades-old Kashmiri Pandit killing cases may reopen following LG’s initiative | Doda’s deadly roads: Fatal accidents persist | BJP misleading people of J&K and country on Omar Govt’s performance: Surinder Choudhary | HC reject pre-arrest bail in PMLA of Master-Mind in fake Cryptocurrency case | Robbery case solved Jammu police | Trials for upcoming national Netball championships | BIS JKBO Organizes "Manak Conclave" for Industries and Stakeholders Engagement in Kathua | Health & Education pillars of J&K's progress and prosperity: CM Omar Abdullah | CISF Wins 64 Medals at World Police and Fire Games 2025 in the USA | HC reject bail plea of Narco Terrorism | Another batch of pilgrims leaves Jammu for Amarnath Shrine | BJP Jammu & Kashmir holds joint organizational meeting | Swachhta Internship Program launched to foster cleanliness culture in schools | Reasi police nabs drug peddler; 509.930 grams of cannabis recovered | JKNC delegation meets Deputy Chief Minister Surinder Choudhary | Nominations for Padma Awards-2026 open till 31st July, 2025 | UIDAI urges parents and guardians to update children's Aadhaar biometrics; free between ages 5 and 7 | Gold declines Rs 200 to Rs 99,370/ 10 G; Silver plunges Rs 3,000 to Rs 1.12 lakh/kg | Ladakh Administration reopens property return portal for final time till July 30 | Tony leads delegation of Trikuta Nagar to JMC Commissioner, submits memorandum | CM Pushkar Singh Dhami meets Union Health Minister JP Nadda in Delhi | CM Yogi's Gram-Urja model to transform rural Uttar Pradesh into self-reliant, energy-rich villages | NFR's Seamless Electric Traction upto Dibrugarh & Naharlagun makes ease in Railway Transportation system for NE | DLSA Udhampur convenes UTRC meeting | Skilled youth are the backbone of self-reliant India: CM Yogi | Army organises Quiz Competition on Agra Summit | Children, Adolescent groups formed at Rajouri | Secretary, Department of Food & Public Distribution chairs review meeting with UT Ladakh Administration | SMVDNSH Katra achieves milestone with first neuro-navigation guided brain tumor surgery | Udhampur police busts Inter-State Gold fraud; accused arrested within 24 bours | Jammu Police seizes two tippers for Illegal Mining | J&K cadets script history on Mt Everest” | Kidnapped girl traced, accused arrested by Doda Police | UTDRF Doda unit organizes disaster awareness session | DC Srinagar reviews progress of construction of Panchayat Ghars | APS Damana hosts prestigious, spirited Inter-APSs cluster-I hindi debate competition | Udhampur Police book another Notorious bovine smuggler | J&K clinches Gold at National ODOP Awards 2024 for second consecutive year | Inter District Division Level Youth organizes Exchange Programme | Chairman DLSA emphasizes vital role of UTRC meetings in strengthening criminal justice system | Gill didn't look as technically tight or calm as usual: Vaughan | Happy to silence the the keyboard warriors: Jofra Archer | BLSKS observes “World Youth Skills Day 2025” | Back Issues  
 
news details
Govt directions for social media influencers
1/20/2023 10:08:17 PM

agencies
NEW DELHI, Jan 20: The government on Friday made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme, failing which strict legal action, including ban on endorsements can be taken.
The disclosures should be in simple and clear language, should be of duration that is hard to miss, must be run with endorsements, including live streams and should be platform agnostic. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be grow 20 per cent annually to reach Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.
In case of violation, the penalty prescribed for misleading advertisement under the Consumer Protection Act 2019 will be applicable.
The Central Consumer Protection Authority (CCPA) can impose penalty of up to Rs 10 lakh on manufacturers, advertisers and endorsers. For subsequent offences, penalty of up to Rs 50 lakh can be imposed. The CCPA can prohibit endorser of a misleading ad from making any endorsement for up to 1 year and for subsequent contravention, prohibition can extend up to 3 years.
Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been issued under the ambit of the CCPA that provides framework for the protection of consumers against unfair trade practices and misleading advertisements.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU