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| HDFC Mutual Fund launches 5th edition of 'Barni Se Azadi' campaign | | | MUMBAI, Aug 14: HDFC Asset Management Co. Ltd., investment manager to HDFC Mutual Fund, one of India's leading mutual fund houses, today announced the launch of the 5th edition of #BarniSeAzadi campaign on the eve of Independence Day. This flagship initiative continues to champion financial independence for women by encouraging them to move beyond traditional saving practices and learn the transformative power of investing.
At the center of this year's campaign is the emotionally resonant film "Sapne Karo Aazad," which tells the compelling journey of a young woman who grows up watching her mother secretly save money in a jar to meet family needs. Inspired by these memories of sacrifice and silent determination, she chooses a different path by investing through Systematic Investment Plans (SIPs) to ultimately achieve her mother's unfulfilled dream of starting a boutique. The narrative powerfully underscores that true independence stems not merely from saving money, but from enabling dreams to flourish through strategic investing.
Speaking on the campaign launch, Mr. Navneet Munot, MD & CEO of HDFC Asset Management Company, said, "Over the past four years, 'Barni Se Azadi' has evolved from a campaign into a social movement, symbolizing freedom from traditional savings habits that often limit wealth creation. Launched in the year of Azadi ka Amrit Mahotsav, we reimagined the Barni (traditional storage jar) as a powerful symbol of change, inspiring women across India to achieve financial independence through informed, long-term investing. Goes without saying that true financial independence comes when your money works as hard as you do."
To amplify the campaign's reach and on the occasion of 79th Independence Day, HDFC Mutual Fund will conduct 79 Nukkad Natak (street theatre) performances across multiple locations, bringing the campaign's message directly to communities nationwide.
Building on the momentum of 'Barni Se Azadi', HDFC Mutual Fund remains dedicated to creating an awareness on investment landscape where every woman can learn, grow, and prosper. |
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