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| Coca-Cola launches ‘Minute Maid’ | | |
NEW Delhi | Feb 19
Coca-Cola in India today announced the launch of "Minute Maid", the world's leading juice and juice drink brand. The brand,launched in its internationally successful "Minute Maid Pulpy Orange"avatar, is a naturally refreshing juice drink which offers an unmatched taste experience to consumers due to the presence of real "Orange Pulp".
This innovative consumer proposition is best explained by the brand's tagline - "Refreshingly Orange, Surprisingly Pulpy". Minute Maid Pulpy Orange has been made available in two PET pack sizes- On-the-go 400 ml and 1 liter bottle, priced at Rs 25 and Rs 60 respectively. The first of its kind innovation by Coca-Cola is targeted at young adults who are on the lookout
for a naturally refreshing, juice drink. The focus initially would be to target young adults in key cities and then move into the rest of the country. As part of the same strategy, Minute Maid Pulpy Orange is being launched in a phased manner, starting first with the southern states of Andhra Pradesh, Tamil Nadu and Karnataka.
According to, Venkatesh Kini, Vice-President- Marketing, Coca-Cola India,"Coca-Cola is passionate about fulfilling the replenishment needs of its consumers on an everyday, all day basis. As part of the same strategy, it gives me immense pleasure to announce the launch of our internationally successful Minute Maid Pulpy Orange brand. The roll out of the naturally refreshing, orange beverage with real pulp has been designed to extend the company's market leadership in the juice drink segment." |
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