sports reporter
JAMMU, Sept 24: Coca-Cola India, the country's leading beverage company, reiterated their commitment towards promoting grassroots cricket, while unveiling the highlights of the third season of the Coca-Cola Cricket Cup under-16 Cricket Tournament in partnership with Procam International.
This school cricket tournament will be played in 70 districts in 10 states, under the aegis of the respective State Cricket Associations.
The third season was announced by vice president - Coca-Cola India and South West Asia, Debabrata Mukherjee along with joint managing director, Procam International, Vivek B Singh, chief mentor and former international cricketer, Saba Karim and Prof. Ratnakar Shetty.
The occasion was also used to introduce to the media the three Coca-Cola Cricket Stars - Shivam Chauhan (Delhi), Vikas Dixit (Delhi) and Pranjul Puri (Indore), the most talented of the players from the second season, who spent a fruitful four weeks training under former Somerset cricketer Thomas 'Tom' Webley at the famous Merchant Taylors' School in Northwood, Hertfordshire.
Launching the season, Debabrata Mukherjee said, "It gives me great pleasure to kick start a brand new season of the Coca-Cola U-16 Cricket Cup. Sports are an integral part of our lives - an Active Healthy Living is important for a balanced lifestyle and we have always worked at supporting the same amongst the youth. We look forward to an exciting season, with some amazing talents. All the best to everyone!"
The Coca-Cola Cricket Cup is an inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. The tournament will be played across 10 states in over 70 districts involving more than 12,500 young players from more than 850 schools.
Winners of the Cup will be awarded a cash prize of Rs one lakh, while the runners-up would get Rs. 70,000. About 24 talented players selected from the Coca-Cola Cricket Cup - Inter-State Challenge will get a chance to attend a week long 'Coaching Clinic' under the guidance of Cricket India Academy. |
