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| Big FM to promote ‘Cash’ music | | |
Jammu | June 27
Big 92.7 FM has announced exclusive radio partnership with music for latest high-paced action flick starring Ajay Devgan, Suniel Shetty, Ritesh Deshmukh, Zayed Khan, Diya Mirza, Esha Deol and Shamita Shetty directed by Anubhav Sinha of the ‘Dus’ fame.
The exclusive premiere of the music album on BIG 92.7 FM’s Breakfast show-the BIG Chai, with jock Kittu and Kikky and interviews with the cast and crew and the music directors will start tomorrow. This will be followed by a play out of each song from all album exclusively for 7-10 days across all BIG 92.7 FM stations, nationally.
BIG 92.7 FM has exhaustive plans for the music premiere and movie promotion in order to create unprecedented buzz around the movie and will be generating the biggest bang for the buck. The Station began with a 6-day build up to music of CASH through teasers and countdown spots prior to the premiere of the music album. Music director’s of the movie will be taking listeners through the process of the making of the songs, interviews of singers on their experiences along with contests on air offering autographed CDs of the film’s music etc.
The years’ most anticipated action blockbuster will be released worldwide by Adlabs Films Ltd. The music of ‘Cash’, which is released by BIG Music as their first Bollywood release, has been scored by none other than the very talented contemporary musical duo of Vishal Shekhar who has earlier given chartbuster hits in ‘Dus’ like Dus Bahane etc. Adlabs Films Ltd has very successfully entered in the domestic distribution business with films like Guru, Black Friday, Bheja Fry and more recently Spider Man-3, said a press release issued here today.
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