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| Airtel appoints JWT as Advertising Agency for its DTH business | | |
New Delhi, August 12, 2007: Bharti Tele media, a subsidiary of Bharti Airtel, announced the appointment of JWT as the national advertising agency for its Direct To Home (DTH) business. JWT was selected after a national multi-agency pitch that involved a number of India’s ™s leading advertising firms.
Gopal Vittal, Director Marketing & Communications, Bharti Airtel said, ‘We are delighted to appoint JWT as a partner in our journey to build the Airtel brand. JWT will handle our DTH business. The strategic clarity and brand-centricity in their thinking makes us very excited to bring them on board .The scale of the Airtel brand, which spans across categories and consumer segments, will allow us to leverage the capabilities of two full service agencies", he added.
Bharti Telemedia, plans to launch the Direct To Home (DTH) (satellite TV broadcast) services by the last quarter of current fiscal as the company has received the Letter of Intent (LoI) for commencing its DTH services from the Union Ministry of Information & Broadcasting. The DTH services will be launched nationally by the company and is setting up state-of-the-art infrastructure near Gurgaon (Haryana) for the purpose of up linking and broadcast, Mittal said.
He said Bharti Airtel Limited, a group company of Bharti Enterprises, is India’s ™s leading integrated telecom services provider with an aggregate of 44.67 million customers as of end of June 2007, consisting of 42.70 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the Business Week IT 100 list 2007, he added.
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