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| BIG 92.7 FM, ICICI bank present Credit Card | | | New Delhi | Oct 16
Sprucing up the festival of lights BIG 92.7FM and ICICI Bank Credit Card have joined hands to offer a volley of Diwali surprises especially gift-wrappeds for its listeners to make this year’s festive shopping the BIG gest yet the most economical affair for them.
Living up to its Suno Sunao, Life Banao! Brand line, BIG 92.7FM along with ICICI Bank Credit Card is proffering Maximum Celebration – Sabse BIG Diwali – will discounts ranging from 9.27 to a whopping 92.7 per cent on various product categories ranging from FMCG, Automobiles, Consumer Durables, Gadgets, Furnishings, Jewellery and Fashion Wear etc. The discounts, in the form of mcoupons and vouchers, shall be given out to the winners of interesting on-air sound games to be played with the listeners from 7am to 9 pm beginning from October 21 (Dussehra) till November 9 (Diwali). Listeners have to simply call the IVR number from their mobile/landline phones to participate, or sms DIWALI to 555454 for details.
The Sabse BIG Diwali plan is unique programming format has been exclusively designed to enable BIG 92.7Fm listeners grab attractive discounts and save hugely on their Diwali shopping.
The high decibel on-ground promotion of the blockbuster property Sabse BIG Diwali will be carried out a week prior to its on-air launch. The BIG 92.7 FM OB vans will make rounds of schools, colleges, malls, multiplexes, market places and railway stations and invite people to play the Pehchaan Kaun sound game. |
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