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| BAIF, CCI launch film on environ education | | | New Delhi | Dec 3
Union Minister for Agriculture and Consumers Affairs, Sharad Pawar, Chief Minister of Delhi, Smt. Sheila Dikshit along with Muhtar Kent, COO, of Coca-Cola Company today launched the film – “Our Environment- Let Us Protect It” – an animation film on environmental education. The film has been specially created for students to generate awareness on the environment and to urge the future leaders to preserve and protect the environment. The film has been developed by BAIF Development Research Foundation, an NGO committed to sustainable rural development, food security and clean environment, in partnership with Coca-Cola India, the country’s leading non-alcoholic beverage Company.
Speaking on the occasion, Dr. Narayan G. Hegde, President, BAIF Development Research Foundation, said, “BAIF has been involved in initiatives on sustainable development including environment protection and natural resources management. We have now launched an initiative which is like insurance for years to come because it is the future leaders who need to be educated and aligned to preserve the environment. The environment film launched today is easy to understand with simple language and suitable animations and we are hopeful that the film will have the desired effect on students.”
The environment film carries important scientific facts on environment pollution and the methods of preventing them. The narration of the film is in an easy to understand language with appropriate illustrations and covers various aspects of environment that is taught in primary school. This 60-minute film will be available in three languages – English, Hindi and Marathi and has presently been launched in English. The film will be disseminated by Coca-Cola India in more than 5000 schools, thereby reaching out to more than 1,00,000 students in primary schools in J&K, Maharashtra, Uttar Pradesh, Uttarakhand, Jharkhand, Rajasthan and Madhya Pradesh. The film has been divided into five sections- Environment, Conservation of Nature, Eco-System, Climate, and preventing Environmental Pollution and covers topics on conservation of natural resources such as land, livestock, water. This multi-media presentation aims at serving as an educational material through entertainment rather than a serious study. |
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