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| Bhaderwah-Kailash Yatra—A step towards tourism promotion in the area | | Editorial | | Four day long Kailash yatra Festival, flagged off by Chief Minister,
Ghulam Nabi Azad from Bhaderwah mark the promotion of this traditional
yatra, with vast potential for Pilgrim tourism in Jammu region. The
festival has been organized jointly by the J&K Tourism department and
newly constituted Bhaderwah Development Authority. The demand for
bringing traditional Kailash Yatra on the Pilgrim tourism map of the
country was being made by the people of Bhaderwah, particularly those
connected with this religious Yatra in one way or the other. It is
heartening that the Chief Minister, Ghulam Nabi Azad, who hails from
Bhaderwah, has conceded this demand of the local people of Bhaderwah,
who elected him to State Assembly recently with thumping majority.
Bhaderwah, rather the entire Doda district, which includes Kishtwar as
well as Bhaderwah, has vast potential for all sorts of tourism, as
Pilgrimage, holiday tourism and adventure tourism. Bhaderwah popularly
known as Chhota Kashmir, with Neeru stream flowing along is comparable
to lidder valley of Phalgam. It has panorama of nature beauty spots,
with wide landscapes, snow clad lofty mountain tops, over growing with
pine and deodar trees giving fragrance to the air and making its
climate salubrious. Besides the Pilgrimage of Kailash there are many
other famous Hindu shrines in the area. Bhaderwah also abounds in
Muslim shrines. Similarly Kishtwar, with vast plateau is comparable to
Ghulmarg in Kashmir. A big stretch of land outside Kishtwar town grows
Saffron, which is also grown in Pampore fields near Srinagar. The
climate of Kishtwar is salubrious and healthy with fragrant breeze
blowing all through. Unfortunately tourism potential of Bhaderwah and
Kishtwar has not been explored and exploited to the desired extent.
With militancy spreading in Kishtwar and Bhaderwah along with Kashmir
whatever little tourism was developed in the region came to grinding
hait. The setting up of Bhaderwah development authority and
celebration of Bhaderwah-Kailash Yatra formally by the tourism
department is the first step towards tourism development in the
picturesque Valley of Bhaderwah. The important feature of this
festival has been the visit of some tour and travel operators from
outside the state, to witness the proceeding and participate in the
same. They were specially invited by the J&K tourism department, to
whom cultural bonanza of a part of Jammu region and its beautiful
landscape has been exposed. This can go a long way to bring Bhaderwah
on the tourism map of the country, provided these steps are continued.
Ghulam Nabi Azad has been the first Chief Minister who has taken some
concrete steps with all the earnestness to promote tourism in Jammu
region, which has vast potential for the same. Besides Bhaderwah
development authority and strengthening the already existing Patnitop
development authority in the region many more tourism development
authorities as well as tourist circuits have been created for
development of these areas from tourism point of view. Even around
about Jammu city and within the city itself tourism related projects
have been taken in hand, which are expected to boost tourism in the
region.
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