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| Coca Cola launches new campaign
| | | New Delhi | Feb 1
Coca-Cola India today announced roll out of its new integrated communication campaign for Minute Maid Pulpy Orange. The new communication initiative draws its inspiration from the hugely successful Minute maid Pulpy Orange launch campaign, and brings back the big question, ‘Where is the Pulp?’
The campaign targets young adults and is all set to be rolled out nationally on February 3. According to Ventakesh Kini, Vice President, Marketing Coca-Cola India, “The new integrated communication for Minute Maid Pulpy Orange will further extend the company’s leadership in this fast growing segment.” |
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