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| LG Celebrates it’s 11th Year Anniversary -2008 | | | New Delhi | Apr 1
To commemorate LG’s success story in India, the company has kicked off a nationwide celebration campaign titled “Eleventh Anniversary Celebration 2008”. The excitement around the anniversary celebration is to stay for a month and a half and during this period there will be fabulous services and rewards being given away to the existing and new consumers of LG.
The 11th Anniversary celebration fever comes with a special service initiative launch called The LG 211 service for the existing consumer that is the first of its kind in the country in the durable industry.
The LG 211 service is a unique concept wherein the key benefit to the consumer is a prompt and instant hearing from the company that translates into no more waiting period for the consumer. Within 2 hours of getting in touch with the company via dedicated service numbers or sms or e-mail, the consumer receives a call from the company through which the problem/concern/issues are discussed and an appointment is fixed with the consumer for the service engineer visit within one day and within one hour window. For the customer joining the LG family during the celebration period there are loads of rewards ranging from immediate discounts on the product purchased from refrigerators, washing machines, Mobile phones and microwave ovens. Also for the first time the consumer gets to choose a reward of his choice from a list of various products from the LG’s table.
Ankit Mahajan, a happy customer who won a LG MY-PC said “ This is a very joyful moment to us. This initiative taken by LG is definitely rewarding and we hope to nurture our relationship in the long run.
According to Mr.V Ramachandran, Director Sales and Marketing, LGEIL “This celebration is for all those consumers who have placed their trust on LG for the last eleven years and also for those who are being part of this extended family. The company is doing a mass media campaign on the occasion and going in full swing in making sure the celebration touches all across. It is a national activity except in the state of Tamil Nadu where the law prohibits carrying out an activity of this nature”
Needless to say, all of this is in addition to the basic virtues of the brand viz. trust of millions, unmatched quality and unique service to the customer thus making the brand a wise decision for complete happiness in years to come and the celebration lasts forever. |
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