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| UEFA marks India as emerging TV market for EURO 2008 | | | Early Times Reporter
Jammu | May 30
UEFA, the Union of European Football Associations, has marked India as an emerging TV market for UEFA EURO 2008- the second biggest sporting event globally in terms of TV viewership. The confidence of UEFA derives from the fact that soccer's popularity has been growing consistently in India over the past few years and the game has firmly established itself as the second most popular sport in the country. All the 31 matches of UEFA EURO 2008™ will be shown LIVE on ESPN.
Speaking on the increasing soccer popularity in India, UEFA's Marketing Director Philippe Le Floc'h said, "India is an emerging TV market for football and we are very interested in the outcome of UEFA Euro 2008™ there. We expect India to be amongst the biggest viewers of the UEFA EURO 2008™ football experience outside of Europe.
The younger generation especially in the metros recognizes and relates to the mega stars participating in the event. We expect that this increased interest will translate into unprecedented reach and ratings for UEFA Euro 2008.
We are convinced that fans and football enthusiasts will be inspired by the football skills showcased during UEFA EURO 2008 and we strongly hope this will benefit the further development of football in India.” |
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