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| ESPN STAR Sports renews broadcast partnership | | | New Delhi | July 02
ESPN STAR Sports (ESS) today announced a new contract with FIFA, world's governing body for football, for the exclusive television rights to broadcast FIFA's stellar line-up of international football events including the 2010 FIFA World Cup™ for the Indian Sub-continent.
Under the terms of agreement, ESPN STAR Sports will have the exclusive rights to show over 275 international football games including the 2010 FIFA World Cup™ and the FIFA Confederations Cup both to be held for the first time on African soil in South Africa. In addition, ESS will bring other premier FIFA World Cup events for men, women, youth, Futsal and Beach Soccer to fans in India, Pakistan, Sri Lanka, Bangladesh, Maldives, Bhutan and Nepal.
Manu Sawhney, Managing Director, ESPN STAR Sports said, "We are extremely delighted to continue our partnership with FIFA with whom we share a very special relationship. This agreement is a testament to our commitment of building the game of football by presenting it in the most innovative and entertaining manner to millions of fans in the Indian subcontinent."
Mr. R C Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, "ESPN STAR Sports has played a key role in propagating international soccer in India and the results have begun to show. Soccer viewership has shown a consistent increase. For instance, the reach of Barclays Premier League has grown at more than 40% per annum since 2005. The broadcast rights of over 275 international football games including the 2010 FIFA World Cup™ will ensure that Indian soccer enthusiasts will continue to get world class soccer action on their TV screens." |
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