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| Bisleri Mountain to cover J&K | | | EARLY TIMES REPORT
JAMMU, Oct 1: India's premier bottled water brand ‘Bisleri Mountain’ has an aggressive expansion plans to cover whole of Jammu and Kashmir.
Debashish Chatterjee, Deputy General Manager, Bisleri Mountain, said that "This move will ensure that Jammu and Kashmir market that has 39 Bisleri Distributors will have access to the premium brand- Bisleri Mountain water for supply and eventual use of the local residents of the state as well as the large influx of domestic and international tourists".
"As the political situation is fast normalizing in Jammu and Kashmir, and the return of the tourist to these destinations, the existing market of approximately one million cases is likely to grow rapidly", he added.
"Bisleri will be available to the people of J&K and the tourists who come to visit this beautiful land through our premium brand Bisleri Mountain" said a visibly elated Ramesh Chauhan, owner, Bisleri International. "With this move, we see our volumes going upward as people from this beautiful state will enjoy the sweet taste of purity", Chauhan observed.
Bisleri an Italian company is the leader in bottled water business with over 50 percent of the market share in the category. It has now forayed into the lucrative international market by launching Bisleri range of natural mountain water in the UK and other western countries. |
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