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| General Motors launches Chevrolet SRV in J&K | | | EARLY TIMES REPORTER
JAMMU | JULY10
General Motors India today launched the Chevrolet SRV at ceremony at Hari Place presided over by Business Head GMI Ashutosh Dixit accompanied by Amit Arora ZM North GMI, Raju Chowdhary MD K.C.Motors, Sanjay Mahajan and Ankur Mahajan Director’s K.C. Motors, Jammu.
The SRV that goes on sale today is India’s first Premium Sportsback. “Market research indicates that there is growing demand for this type of car, especially among design oriented consumers,” said Dixit. “Which its combination of modern Italian design, generous list of standard features and roomy interior, the stylish five-door SRV will appeal to young professionals and others looking for a vehicle that offers outstanding value for money”.
Chowdhary added, “The SRV is a global product sold across Europe, North America, Canada and Asian markets that has been re-engineered for India based on extensive testing across the country to meet the specific needs of our customers as well as local driving conditions. It is an important addition to the Chevrolet family and will enable us to further tap into the growing lower-medium segment”.
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