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| Jammu polls boon for Punjab’s music industry | | | EARLY TIMES REPORT
Jammu, Dec 13: Each of around 600 villages of Punjab are reported to have over a dozen singers, musicians and lyricists who have once or twice brought out their own albums before getting lost into oblivion of quantitatively vast music industry.
Interestingly, the ongoing elections in Jammu region have suddenly come as a boon for Punjab’s unsung heroes of Punjab who have got a chance to sing a song. The lyrists have penned down several dozens of dim-witted and somewhat obtuse songs mostly in chaste Punjabi and the music form as almost the same for every production. Still these songs are a hit in Jammu.
Whether people vote for songs or not but contestants from different parties have, at least, got a music video of their own. Switch on any local cable television and there you get the heroes not exactly dancing but walking to the tunes of Punjabi musicians. The hit among them are BJP’s Dr Nirmal Singh whose signature song is …”har jan bole…nirmal…nirmal”
Ashok Khajuria and Chaman Lal Gupta of BJP too have got inspiring songs recorded. A latest on the cable televisions is song picturised on former Chief Minister Ghulam Nabi Azad who has been shown as a super development leader and a messiah of the poor.
Whether it is Congress leader or the one from BJP in these promotional songs, there is one thing in common –almost all music videos have the background public images of Amarnath land agitation. Another common feature is the “60 year cliché” where every contestant says that he undo the discrimination did against Jammu for last 60 years.
One after another candidates from parties including BJP, Congress, PDP, NC, Panthers etc are coming out with their election advertisements in the shape of audio/video clips with appealing music, songs containing the message in a slot of 3 to 5 minutes of duration.
Interestingly, the independents' who are all set to affect the poll results this time are also not behind and in some cases their election advertisements have become so popular among the general public as people of different age group can be seen reciting songs.
The rhyme-scheme, meters are being designed in such a way by the lyrists/script writers that one fails to keep mum while listening to the tunes.
The election ads of NC rebel, Surinder Singh Shingari with the song, ''Ab ki bari sirf shingari, apna jis ko maan liya hai, dil jiska pehchan liya hai, Ab ki bari sirf……..' and that of contesting candidate of BJP from Suchetgarh constituency Sham Choudhary are among the popular ads which are enthralling the common audience in their favour.
From the veterans like Mangat Ram Sharma, Chaman Lal Gupta to the numerous freshers in the politics, one will find everybody on the TV screens with robust personality in the backdrop of enchanting songs and music narrating their vision and with a peal to vote in their favour. |
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