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| Central Bureau of Communication(CBC) concludes its outreach campaign in Ladakh, organises fourth ICOP in Kargil. | | Government’s welfare schemes meant for equitable development of the nation: DC Kargil | | 
earLY tIMES REPORT
KARGIL Oct 27 : The Central Bureau of Communication (CBC), Ministry of Information and Broadcasting Government of India on Thursday concluded a two week long public outreach campaign in the union territory of Ladakh by organising the final Integrated Communication & Outreach Program(ICOP) in Kargil.
The programme aimed at mass awareness about the Prime Minister’s 15 point programme for minorities under the aegis of Azadi Ka Amrit Mahotsav (AKAM) was organised by CBC’s Field Office Anantnag at Syed Mehdi Memorial Auditorium in Kargil
This was the fourth programme organised by the bureau in Ladakh region during the month of October for mass awareness about various schemes and welfare measures being implemented throughout the country. Apart from this, information about the objectives and vision of the Azadi Ka Amrit Mahotsav was also provided to participants which included the new initiatives of Swaraj Television Series and Azadi Quest Mobile Games. The information about these initiatives was provided by means of standees, printed Information Education and Communication (IEC) material, pamphlets, brochures,group discussions,face to face communication as well as using traditional performing arts.
Feroz Ahmed Khan, Chief Executive Councillor, Ladakh Autonomous Hill Development Council (LAHDC), Kargil, presided over the program as chief guest. In his presidential address he appreciated CBC for organising the outreach programmes in Kargil district especially in remote Zanskar region. He said that in the present age, information is a very powerful tool for empowering masses and there is a need to reachout to the people living in the rural areas. Sh. Khan impressed upon the people to avail benefits of different welfare programs being implemented across various sectors by Government of India as well as the administration of the union territory of Ladakh. He mentioned various subsidy schemes being run by the LAHDC,Kargil for the benefit of the people and informed that a scheme to provide assistance to patients who undertake journeys by air to New Delhi or other places for treatment under Ayushman Bharat is under active consideration of the council.
Santosh Sukhadeve, Deputy Commissioner, Kargil in his address said that the aim of the outreach programs is to communicate with the last person in the last village in order to ensure development at the grassroots level.He informed that apart from Centrally Sponsored Schemes (CSS),LAHDC, Kargil and district administration run various schemes for the people,making a special mention of laptop subsidy scheme for the students. He urged students to avail benefits of various scholarship and skill development programs and advised them to use social media judiciously.
Welcoming the guests Sh Ghulam Abass, Joint Director, CBC,Regional Office,Jammu said that the onus to avail benefits of the government schemes lies with the citizens. He said that a joint effort by the policy makers, communicators, citizens as well as those responsible for the implementation at the ground level is needed to ensure the welfare schemes serve the intended purposes. He said under PMs 15 point programme for minorities, special attention is given to the states and UTs where a substantial minority population is present.
In his address Sh. Shahid Mohammad Lone, Field Publicity Officer, CBC Anantnag and Leh thanked the Hill Councils and district administrations of Leh and Kargil for support at all levels in the successful organisation of the outreach programmes in Ladakh region. He said that a number of welfare programs are being run by the government for the socio economic upliftment of the people especially minorities and the success of these programs and welfare measures is in the hands of the public who need to avail the benefits. Sh. Lone said that no program or policy is going to be successful until all the stakeholders join hands for its implementation.
Nodal Officer Ayushman Bharat (PM-JAY), Dr. Oliyath Ali gave a detailed presentation on various programmes being implemented by the department of health. He made a special mention of the Ayushman Bharat, Janani Shishu Suraksha Karyakram (JSSK), Rashtriya Bal Swasthya Karyakram (RBSK), Pradhan Mantri Jan Aushadi Pariyojana(PM-JAP) and schemes for Reproductive and Adolescent as well as mental health.
The programme was also attended by officials from administration, prominent citizens,teachers and students from various schools. Others present during the program were Sh. Sikander,FPA Srinagar and Sh Mohammad Iqbal Khan,FPA ,Anantnag.
Theme based cultural programmes were presented by cultural parties sending across messages about various welfare schemes as well as displaying the amazing local culture . Students took part in an open quiz,the winners of which were felicitated at the end of the program.
Shahid Lone informed that prior to this, CBC had organised three outreach programmes in Ladakh during the month of October at Khaltsi in Leh district,Padam(Zanskar) and Sankoo in Kargil district.
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