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| AOI, Star Boxer Mary Kom to spread awareness around 'early detection and diagnosis of cancer' | | | AGENCIES
NEW DELHI, Nov 7: American Oncology Institute (AOI) one of the largest cancer hospital chain associates with Indian Olympic boxer champion Mary Kom to spread awareness around 'Early Detection and Diagnosis of Cancer'. The association also reinforces the commitment of AOI's tagline "we journey with you" by educating and empowering the masses about the importance of early detection and diagnoses of Cancer.
Speaking about early detection, Dr Jagprag Singh Gujral, Group CEO, CTSI, South Asia, said, "In India, every year 1 million new cases of cancer are diagnosed. With the increasing rate of cancer in the country, it is imperative to spread awareness about early detection and diagnosis of various types of cancers. We are glad to be associated with Mary Kom for the enormous task of voicing out the importance of regular screening and early detection of Cancer which can significantly improve survival rates and outcomes. AOI has always remained at the core of offering precision cancer care solutions and with this association; we take a step ahead in our commitment."
As per Global Cancer Observatory (GLOBOCAN) 2018, India alone has contributed to 13.2 percent of total cancer cases of the Asian continent with more than one-third being oral, breast and cervical cancer cases. India has the highest estimated oral Cancer cases worldwide and the second-highest number of the breast and cervix uteri cancers in Asian sub-continent. The country also has the majority of patients with advanced disease (Stage 3-4) at the time of diagnosis. Hence, early detection is imperative to detect the signs and symptoms as early as possible. Common cancers like breast, cervical, colorectal and oral can be diagnosed at early stages from signs and symptoms that will help to improve the outcomes.
Commenting about the association, Mary Kom, said, "I am extremely happy to partner with American Oncology Institute for spreading awareness and promoting early detection as the key for beating Cancer. For an athlete, one of the most important elements is to be prepared for every situation. The same principle applies in boxing and the training mainly focuses on building the offensive skills and knowing how to land those punches and counter punches is key. Likewise, early diagnosis of Cancer focuses on detecting symptomatic patients as early as possible. The earlier you detect, the higher are the changes of better outcome just like knowing every move of the opponent. Through this association, I am hoping to spread the importance and relevance of early detection and empowering every citizen to be prepared and lead a health life."
Tina Choudhury, Campaign Lead, CTSI South Asia, said, "Awareness is the key to early detection of Cancer which also resonates in all our brand campaigns. To amplify our brand's messaging further, we are delighted to have associated with Mary Kom. She is the true advocate to drive our brand narration on 'early detection' while connecting it with her boxing principles of moving before the opponent hits or being prepared. We believe that she will be the perfect motivator to encourage people for early diagnosis and regular screening while spreading awareness on the importance of early detection of Cancer."
American Oncology Institute is the leading cancer hospital chain in South Asia operating 16 cancer hospitals. AOI is a wholly owned subsidiary of the largest cancer medical technology company - Varian Medical Systems, a Siemens Healthineers Company. AOI offers best-in-class Clinical expertise, Technological superiority, and Service excellence. The multidisciplinary team comprises of top cancer specialists in India, physicians, radiologists, and other support staff are well equipped with world class technology to perform advanced treatment and procedures. AOI follows a personalized approach to provide treatment to their cancer patients. AOI's experienced cancer specialists create the most effective treatment plan following US University-level guidelines. At AOI, Radiation Treatment Planning is done by a central team under the guidance of US-based experts that have decades of experience collectively to ensure better accuracy and lesser side effects. |
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