x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   New freight train service big step for Kashmir apple growers: LG Sinha | LG attends closing ceremony of ‘Jashn-e-Dal’ | Will take up restoration of Jmu-Sgr highway with Union Minister: CM Omar | Cloudburst triggers flash floods in Reasi, no casualties | Day 21: Vaishno Devi Yatra remains suspended | Fruit growers’ union delegation meets LG | Doda: Educational institutions reopen after 3 weeks | Fraudster impersonating LG’s duty officer held in Rs 50 lakh scam: CBK | PM Modi lays foundation stone of projects worth around Rs 40,000 crore in Bihar | PM Inaugurates 16th armed forces’ conference at Eastern Command HQ | ITR filing deadline ends | DC Budgam calls for stronger enforcement & rehabilitation measures | DYSSO Samba launches major Inter-Zonal Sports tournament | Modi’s Governance: Gujarat Model to Bharatiya Model | Safety of Indians in America | Celebrating National Hindi Diwas | Parcel Train | FICCI FLO JKL rolls out Phase-4 of flood relief efforts in Jammu | Kuch Din Toh Aaiyein Ladakh Mein: LG Kavinder appeals in Navi Mumbai | Give your best to steer our nation ahead in growth & development: DyCM | MLA Sham Lal Sharma Pays Tribute to Sir M. Visvesvaraya on Engineers Day | Power shut down in several areas | Parcel cargo train from Kashmir to Adarsh Nagar Delhi flagged off | Javid Dar reviews status of NH-44 restoration | Only Aadhaar-authenticated users can book online general tickets in first 15 mins from Oct 1: Railways | DC Srinagar convenes DLSCC meeting | MLA Poonch, Ajaz Ahmed Jan offer condolences | Pakistan's terror nexus exposed again at UNSC: Gaurav | Randhawa reviews preparations at Bawe Wali Mata Mandir | Itoo flags off Dental Awareness Rally on Oral health hygiene | MLA Arvind Gupta inaugurates long-pending drain work at Rajpura | Boy injured in landmine blast in Anantnag, dies | Indian Army's first exclusive freight train on USBRL marks breakthrough | Punjab police busts cross-border weapon smuggling module with links to Pak | WPI inflation turns positive after 2 months, at 0.52% in August | SC to pass order on Sept 26 in suo motu case over lack of functional CCTVs in police stations | On Engineer's Day GCET Jammu inaugurates two-week induction programme | Crackdown on illegal mining continue on 2nd day | Ramban police recovers 30 lost mobile phones | Ravinder visits rain affected areas of Sunderbani, seeks relief, restorations on war footing | AIIMS Bathinda reaffirms zero tolerance for unethical practices | Indian Army organised interaction with prominent locals, media at Samote | JKEDI launches 3rd batch of Management Development Programs | GDC Bishnah celebrates Hindi Diwas in collaboration with J&K Rashtriya Bhasha Prachar Samiti | YCET conducts Induction Program | CCI raise serious issue of infrastructure crises | GCOE Jammu celebrates Hindi Diwas | MCM celebrates Hindi Diwas with fervour | Dogra Degree College celebrates Hindi Diwas | IIM Jammu hosts valedictory xeremony of Management Development Program on Corporate Governance | 3 cab drivers booked for violating traffic advisory, overcharging | Doda Police urges public to combat fake news, misinformation | PM Modi at 75: A legacy of vision, valor, Nation-Building: Rohiin Chandan | IRCS J&K provides relief material to flood-affected | JKAACL Jammu organizes one day symposium | Principal Secretary, Culture inaugurates hindi Pakhwada at K.L. Saigal Hall | SP North Vivek Shekhar Sharma releases devotional bhajan “Lad Fadeya Mahamai Da” | IGNOU Jammu successfully concludes Swachhata Pakhwada, reaffirming commitment to cleanliness | Back Issues  
 
news details
Govt directions for social media influencers
1/20/2023 10:08:17 PM

agencies
NEW DELHI, Jan 20: The government on Friday made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme, failing which strict legal action, including ban on endorsements can be taken.
The disclosures should be in simple and clear language, should be of duration that is hard to miss, must be run with endorsements, including live streams and should be platform agnostic. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be grow 20 per cent annually to reach Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.
In case of violation, the penalty prescribed for misleading advertisement under the Consumer Protection Act 2019 will be applicable.
The Central Consumer Protection Authority (CCPA) can impose penalty of up to Rs 10 lakh on manufacturers, advertisers and endorsers. For subsequent offences, penalty of up to Rs 50 lakh can be imposed. The CCPA can prohibit endorser of a misleading ad from making any endorsement for up to 1 year and for subsequent contravention, prohibition can extend up to 3 years.
Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been issued under the ambit of the CCPA that provides framework for the protection of consumers against unfair trade practices and misleading advertisements.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU