x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   Siblings ran international drug cartel on directions of handlers in Pak, Canada | LG Sinha releases ‘Jai Kashmir’ | Delegations call on Lieutenant Governor | 50 Pak terrorists active in eight Jammu districts | We hit 9 terror targets in Pak with precision: NSA Doval | Crime Branch books SI, teacher, Anganwadi worker for using fake documents | PM Modi to distribute over 51,000 appointment letters | Wildlife Board clears over 30 defence projects | ED restores Rs 55 cr proceeds of crime | 10th batch of over 6,400 pilgrims leaves for Kashmir | ACB arrests lineman for accepting bribe | GST-linked bank account mandatory for e-tendering | Groom among 3 injured in mishap | NMC suggests 3-tier grievance-redressal mechanism | Justice for terror victims | Technology is helping turn NEP 2020 vision into reality in classrooms | The paper bag: A simple switch for a cleaner world | Kanwar Yatra: A Journey of Faith, Endurance, and Devotion | CM Yogi hears grievances of people in Janata Darshan | Yogi Govt deploys anti-drones to ensure safe, secure Kanwar Yatra | CM Pushkar Singh Dhami stresses simplification of Loan, Insurance processes | Jodhamal student sets an international record | Back Issues  
 
news details
Govt directions for social media influencers
1/20/2023 10:08:17 PM

agencies
NEW DELHI, Jan 20: The government on Friday made it mandatory for social media influencers to disclose all "material" interest such as gifts, hotel accommodation, equity, discounts and awards when endorsing any products, services or scheme, failing which strict legal action, including ban on endorsements can be taken.
The disclosures should be in simple and clear language, should be of duration that is hard to miss, must be run with endorsements, including live streams and should be platform agnostic. The regulations are part of continuing efforts to curb misleading advertisements as well protect the interests of consumers amid the expanding social influencer market which is projected to be grow 20 per cent annually to reach Rs 2,800 crore by 2025. The new guidelines named 'Endorsement Know Hows -- for celebrities, influencers and virtual media influencers (Avatar or computer generated character) on social media platforms' has been issued by the Department of Consumers Affairs.
In case of violation, the penalty prescribed for misleading advertisement under the Consumer Protection Act 2019 will be applicable.
The Central Consumer Protection Authority (CCPA) can impose penalty of up to Rs 10 lakh on manufacturers, advertisers and endorsers. For subsequent offences, penalty of up to Rs 50 lakh can be imposed. The CCPA can prohibit endorser of a misleading ad from making any endorsement for up to 1 year and for subsequent contravention, prohibition can extend up to 3 years.
Launching these guidelines at a press conference, Consumer Affairs Secretary Rohit Kumar Singh said the guidelines have been issued under the ambit of the CCPA that provides framework for the protection of consumers against unfair trade practices and misleading advertisements.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU