Agencies
New Delhi, June 5: On 30th May 2023, as World MS Day was observed worldwide, iconic landmarks across the globe were bathed in an orange hue to raise awareness for multiple sclerosis (MS).
In Delhi, the Multiple Sclerosis Society of India (MSSI) successfully launched a campaign to turn Delhi & NCR into the new ORANGE CITY by illuminating skylines in the signature colors of the global MS movement. Ten leading hospitals in the region, along with DMC Ludhiana, joined in solidarity by shining bright for two nights.
Not only in Delhi, but landmarks in Pune and Chennai, including the Shaniwar Wada, Municipal building, and Meenambakkam Airport, were also lit up to support the cause.
MSSI collaborated with media and leading hospitals in Delhi/NCR to increase public awareness about MS, a relatively unknown disorder. Early diagnosis plays a crucial role in managing MS and improving the quality of life for individuals living with the condition.
As part of the World MS Day program, hospitals such as Artemis Hospital Gurgaon, Max Super Speciality Hospital Saket & Vaishali, Fortis Hospitals, IBS Hospital Ring Road, Fortis-Gurgaon, Mahajan Imaging Hauz Khas and Defence Colony, and DMC Hospital Ludhiana illuminated the cloudy skyline of Delhi NCR, symbolizing hope and the importance of timely treatment.
Additionally, All India Institute of Medical Sciences (AIIMS) organized an open house event on Multiple Sclerosis, providing valuable information to people with MS and their families. The event featured Dr. M.V. Padma Shrivastava, HOD Neuro, and aimed to educate and support those affected by MS.
MSSI's campaign garnered widespread attention, with chapters across India hosting over 35 awareness programs in collaboration with NGOs and government bodies. These initiatives included medical seminars, radio features, press coverage, photo and art competitions, and digital media campaigns in regional and international languages, spreading awareness about MS and promoting the World MS Day event.
World MS Day is celebrated annually on 30th May, bringing the global MS community together to share stories, raise awareness, and advocate for improved services and support networks. By challenging social barriers and promoting self-care, the aim is to highlight the need for a cure and provide a sense of connection and empowerment for those affected by MS. |
