x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   Rana hits back at ex-boss Omar for seeking support from Jammu | Opposition still confused over timing, BJP starts campaign for Assembly polls | Infiltration taking place from Punjab border: DGP Swain | Lakhanpur-Doda NH DPR ready | Ensure smooth movement of fruit laden trucks on NH-44: Chief Secy | Terror sponsors need to be identified, punished: Jaishankar | Security forces conduct searches in Jammu, Doda, Reasi | Machail Yatra to start on July 25 | Over 4,800 pilgrims leave Jammu | Drug peddler’s property attached | Mortar shell recovered in Udhampur | Rusted grenade found in Janipur | GHSS Jullaka Mohalla achieved remarkable feat | Raman Suri praises reopening of Temple in Anantnag | Randhawa listens to public grievances; directs UEED, NHAI to redress issues on priority | DC Doda discusses Independence Day 2024 arrangements | Police arrested bovine smuggler; rescued 21 bovines, seized 2 vehicles | Old rusted grenade found, destroyed in Janipur area | Central University of Jammu inks MoU with Jammu Kashmir Study Centre | More power to LG sparks political storm in J&K | Security forces will soon crush terrorism with resilience, valour: Kavinder | Omi Devi's Journey from Kutcha to Pucca House: A PMAY-G Success Story | CAT stops salary of Director Forest Protection Force Jammu | Youth ends life by jumping in Chenab, body found in Pak; kin seek PM's help | KPDCL to remotely disconnect smart metered consumers for hooking, meter tampering | ‘Ek Ped Maa Ke Naam’ | Back Issues  
 
news details
Cultivate Innovation
2/9/2024 10:44:52 PM

Lieutenant Governor Manoj Sinha’s recent directive to Jammu & Kashmir’s Agricultural Universities (AUs) has sown a promising seed for small and marginal farmers across the Union Territory.
The call for a comprehensive strategy focused on diversification, value addition, supply chain management, and profitable market linkages rings true with the unique potential and challenges the UT presents.
J&K’s diverse agro-climatic zones offer a fertile ground for this multifaceted approach, paving the way for increased productivity, resilience, and ultimately, prosperity for its farming communities.
The current scenario paints a picture of vulnerability. Many small and marginal farmers grapple with limited landholdings, volatile market prices, and dependence on traditional crops susceptible to climate change. Diversification emerges as a potent weapon in this battle. Encouraging farmers to cultivate a wider range of crops, including high-value fruits, vegetables, medicinal plants, and spices, can spread their income risk and cater to growing market demands.
Moreover, integrating livestock rearing or beekeeping can further diversify income streams and create a sustainable ecosystem.
However, diversification without value addition remains incomplete. AUs must play a crucial role in developing and disseminating technologies for processing, packaging, and branding agricultural produce. This could involve establishing on-farm processing units, encouraging farmer cooperatives, and linking them with food processing industries. Value addition not only increases shelf life and marketability but also fetches farmers a fairer share of the final consumer price.
Strengthening the supply chain is another critical piece of the puzzle. Inefficient logistics often result in significant post-harvest losses, eroding farmers’ profits.
The AUs can be instrumental in facilitating direct market linkages, cold storage facilities, and transportation infrastructure. This not only reduces wastage but also empowers farmers to bypass middlemen and access better prices.
Finally, profitable market linkages are the harvest of this collective effort. AUs can act as bridges between farmers and potential buyers, establishing connections with supermarkets, e-commerce platforms, and export markets. This requires market research, branding initiatives, and training farmers in negotiation and marketing skills.
The success of this initiative hinges on a collaborative approach. AUs must work closely with the government, research institutions, NGOs, and most importantly, farmers themselves. Farmer-centric extension services, tailored training programs, and financial support for infrastructure development are crucial enablers.
The diverse agro-climatic zones of J&K are not just a challenge, but a treasure trove of opportunity. By embracing diversification, value addition, efficient supply chains, and strong market linkages, J&K can empower its small and marginal farmers, transforming them from vulnerable victims to thriving agri-entrepreneurs. This not only ensures food security and economic prosperity but also strengthens the social fabric of rural communities.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU