x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   NC leader dares Ruhullah to resign, seek fresh mandate amid rift with party | Congress leaders ask Naseer Hussain to fix responsibility on Assembly poll debacle | Veteran Digvijay Singh assigned important job for J&K Cong | Kailash Mansarovar Yatra to resume soon | CRPF to raise special CoBRA battalion in J&K: DGP Singh | CRPF ‘backbone’ of mission to rid country of Naxalism: Amit Shah | Pak desperate to keep terrorism alive in J&K: LG Manoj Sinha | Pak’s only relationship with Kashmir is to vacate illegally occupied territories: India | Ex-RAW Chief’s revelations nothing new: Mehbooba Mufti | Develop swift response protocols for road accident victims: SC to States, UTs | Didn’t write Farooq supported Article 370 abrogation: Dulat | Man detained in Samba | Gold continues to glitter | Widespread rains lash J&K | Govt restricts deployment of teachers | Relief holders threaten to hold stir | Vaccination for Srinagar based Hajj pilgrims to be held | Modi Govt’s policies propel J&K into tourism spotlight: Kavinder Gupta | Ritika likens Congress protest against ED to a “thief crying foul” | Nutrition Items Distributed at Bal Niketan Ved Mandir, Ambphalla | 3-day Course on Anti-Corruption Investigations begins at SKPA Udhampur | Discrimination against Sanskrit: Kendriya Vidyalaya Sangathan’s Timetable sparks policy concerns | Sensitization workshop on Tobacco control for district programme managers | MLA Dr. Rameshwar meets CM Omar Abdullah, seeks relief for fire-affected families | Suresh Sharma inaugurates Rs 22 lakh development works | Miran Sahib Police busts bike-lifting gang, arrests 4, recovers 10 stolen two-wheelers | Indira Gandhi Government Dental College celebrated World Haemophilia Day | KVK Reasi organises Training Programme on Organic Vegetables Production | Doda Police trace missing woman, reunite her with family | COAS reviews Sudarshan Chakra Corps, felicitates Veteran achievers | Udhampur Police suspends registration certificates of 14 vehicles involved | Samba police seizes 04 vehicles for illegal mining | JKTPO hosts 2nd district-level RAMP awareness workshop | DDC assesses progress of Jal Jeevan Mission Projects in Reasi district | Kulgam Police hosts awareness programme | DDC Udhampur hands over keys of e-rickshaws to progressive fishermen | DDC reviews patient care scenario | Four Indian Grey Wolves trans-located from Gujarat to Jambu Zoo | DDC reviews implementation of PM Surya Ghar Muft Bijli Yojana | Awareness programme on menstrual hygiene held | ADC reviews arrangements for Hajj Pilgrimage 2025 | E-SEHAT App | GDC Mahanpur Celebrates 7th Edition of Poshan Pakhwada | World Earth Day Celebrated at MIER College of Education | Dr. Mariya Aslam Appointed Officer on Special Duty to Vice Chancellor | GDC R.S. Pura Organizes Seminar on "Understanding a Balanced Diet" | Career Counselling Seminar Enlightens Biotechnology Students at GGM Science College | AIIMS Jammu Concludes Swachhta Pakhwada 2025 with Remarkable Cleanliness and Sustainability Drive | Dr Syed Darakhshan Andrabi Chairs BJP’s Ambedkar Jayanti Celebration | ‘Kashmir’s Youth Have Passion, Need Platform’: Irfan Pathan In Srinagar | IGNOU extends the last date for online submission of Examination Forms | Lieutenant Governor inaugurates week-long Mega Surgical Camp | PMAY-G Awaas Plus 2.0 Workshop Inaugurated in Bhalwal by DDC Chairman & MLA Jammu North | SSP Jammu inaugurates ‘Crime and Criminal Tracking Network System Lab cum training centre’ | Labour Department Launches Registration for Shri Amarnath Ji Yatra 2025 Service Providers | DC Srinagar discusses arrangements for upcoming Shri Amarnath Ji Yatra-2025 | Pr. District & Sessions Judge chairs 2nd UTRC meeting at Ganderbal | Mega awareness programme under Nasha Mukt Abhiyan held | Back Issues  
 
news details
Cultivate Innovation
2/9/2024 10:44:52 PM

Lieutenant Governor Manoj Sinha’s recent directive to Jammu & Kashmir’s Agricultural Universities (AUs) has sown a promising seed for small and marginal farmers across the Union Territory.
The call for a comprehensive strategy focused on diversification, value addition, supply chain management, and profitable market linkages rings true with the unique potential and challenges the UT presents.
J&K’s diverse agro-climatic zones offer a fertile ground for this multifaceted approach, paving the way for increased productivity, resilience, and ultimately, prosperity for its farming communities.
The current scenario paints a picture of vulnerability. Many small and marginal farmers grapple with limited landholdings, volatile market prices, and dependence on traditional crops susceptible to climate change. Diversification emerges as a potent weapon in this battle. Encouraging farmers to cultivate a wider range of crops, including high-value fruits, vegetables, medicinal plants, and spices, can spread their income risk and cater to growing market demands.
Moreover, integrating livestock rearing or beekeeping can further diversify income streams and create a sustainable ecosystem.
However, diversification without value addition remains incomplete. AUs must play a crucial role in developing and disseminating technologies for processing, packaging, and branding agricultural produce. This could involve establishing on-farm processing units, encouraging farmer cooperatives, and linking them with food processing industries. Value addition not only increases shelf life and marketability but also fetches farmers a fairer share of the final consumer price.
Strengthening the supply chain is another critical piece of the puzzle. Inefficient logistics often result in significant post-harvest losses, eroding farmers’ profits.
The AUs can be instrumental in facilitating direct market linkages, cold storage facilities, and transportation infrastructure. This not only reduces wastage but also empowers farmers to bypass middlemen and access better prices.
Finally, profitable market linkages are the harvest of this collective effort. AUs can act as bridges between farmers and potential buyers, establishing connections with supermarkets, e-commerce platforms, and export markets. This requires market research, branding initiatives, and training farmers in negotiation and marketing skills.
The success of this initiative hinges on a collaborative approach. AUs must work closely with the government, research institutions, NGOs, and most importantly, farmers themselves. Farmer-centric extension services, tailored training programs, and financial support for infrastructure development are crucial enablers.
The diverse agro-climatic zones of J&K are not just a challenge, but a treasure trove of opportunity. By embracing diversification, value addition, efficient supply chains, and strong market linkages, J&K can empower its small and marginal farmers, transforming them from vulnerable victims to thriving agri-entrepreneurs. This not only ensures food security and economic prosperity but also strengthens the social fabric of rural communities.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU