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Mirchi Kanno Dekhi Film Festival: Visionary initiative for inclusive entertainment
2/10/2024 9:48:37 PM
Early Times Report
JAMMU, Feb 10: Jammu witnessed a remarkable convergence of entertainment and inclusivity as 98.3 Radio Mirchi introduced the Mirchi Kano Dekhi Film Festival to the city. This pioneering initiative aimed at bridging the gap between sighted and visually impaired audiences by presenting a specially audio-dubbed version of the movie 'M.S Dhoni', starring the late Sushant Rajput. The biography, depicting the life of former Indian cricket captain Mahendra Singh Dhoni, came alive through audio descriptions crafted by Narendra Joshi, courtesy of SAKSHAM TRUST in collaboration with TOC COMBINE PVT LTD.
The event unfolded at the Abhinav Theater, where the atmosphere buzzed with excitement and anticipation. The Mirchi Jammu team, led by RJs Chaitanya, Tani, and Rohit, along with other members, ensured a warm welcome and engaging interactions with the attendees, including esteemed guests Dr. Arun Kumar Manha, Anusuya Jamwal, and Bharat Manhas, among others.
Acknowledging the support of various sponsors and contributors such as Archit Puri, Nakul Mehra, Abhinandan Gupta, Ranjiv Khajuria, Dr. Abhishek Sachdeva, and Gautam Bali, Radio Mirchi expressed gratitude for their role in making the event a reality. Special thanks were extended to Harpreet Singh Anand of Jammu Sanskriti School for facilitating transportation for children and Atul Vinod Duggal of AVD Motion Pictures for his valuable contribution.
Anusuya Jamwal, ADC Jammu, lauded the initiative for its efforts in creating an inclusive society and emphasized the importance of acceptance and collective focus on inclusivity.
Shwetima, Programming Head of 98.3 Mirchi Jammu, expressed gratitude to the Louie Braille Memorial Residential School, Swadhargreh 'Neha Ghar', and Jammu Sanskriti School for their support and care for visually impaired children.
Chaitanya Gupta, Station Head of Radio Mirchi Jammu, reiterated the station's commitment to inclusivity through entertainment, thanking both on-air and off-air supporters. The festival also extended appreciation to the Department of Social Welfare for their consistent support.
Deeba Khan, Station Head of J&K Mirchi 98.3, highlighted the brand's dedication to providing innovative and inclusive content, pledging to continue leading initiatives that shape a more inclusive society through entertainment.
The Mirchi Kano Dekhi Film Festival stands as a testament to the power of entertainment in fostering unity and breaking barriers, marking a significant step towards a more inclusive cultural landscape in Jammu and beyond.
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