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Tata Motors Unveils #DARK Range: Nexon, Harrier, Safari
3/23/2024 11:04:51 PM

Early Times Report

Jammu, Mar 23: AM Tata Jammu revealed India’s top-selling SUV brand, the Nexon, in its iconic #DARK avatar, along with the premium SUVs - the new Safari and the new Harrier, also in their #DARK versions.
The event, attended by AM Group Chairman Mr. Jatinder Gupta, MD Mr. Sanjay Mahajan, Directors Mr. Ankur Mahajan, Akshay Mahajan, and Tarun Malhotra, showcased the latest additions to the #DARK range, setting new standards in opulence and luxury.
The price table for the #DARK range is as follows:
New Nexon #DARK: Rs 11.45 Lakh (Ex-Showroom, Delhi)
New Nexon EV #DARK: Rs 19.49 Lakh (Ex-Showroom, All India)
New Harrier #DARK: Rs 19.99 Lakh (Ex-Showroom, Delhi)
New Safari #DARK: Rs 20.69 Lakh (Ex-Showroom, Delhi)
Commenting on the launch, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., expressed excitement about the new #DARK edition, which has captured the imagination of the new generation with its captivating exterior design and feature-rich interior. The #DARK range, comprising the Nexon EV, Nexon, Harrier, and Safari, promises unparalleled luxury and superior craftsmanship.
Introduced with the Harrier in 2019 and extended across the portfolio in 2021, the #DARK edition has elevated the style and premium appeal of Tata’s passenger and electric vehicles, making it a compelling choice for customers.
Features of the New #DARK Range:
Nexon EV: India’s No. 1 EV, the Nexon EV in its bold #DARK avatar boasts ground-breaking features that redefine the automotive experience. Its striking appearance, characterized by a bold digital design language and a robust body, exudes an unmistakable SUV persona. The interiors feature all-black leatherette bolstered seats designed for ultra-comfort, along with innovative safety features and advanced technology.
The Nexon EV #DARK sets new standards in performance with the highest range in its segment, offering an impressive ARAI certified 465km. Paddle shifters and smart digital lights with end-to-end DRL & tail lamps enhance the driving experience.
The event concluded with the unveiling of the #DARK range, showcasing Tata Motors’ commitment to innovation and luxury in the SUV segment.
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