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| J&K to top Indian tourism map: Jora | | |
Early Times report
JAMMU, MARCH 06 – Minister for Tourism and Culture, Mr. Nawang Rigzin Jora has said that J&K is one of the finest tourist destinations and a jewel in India’s crown, adding that the State Government is keen to recapture the numero uno position that the State enjoyed for long in the country. He said the State Government is up to the challenge to revive tourism industry which is essential for sustainable development of the State.
The Minister was making an exhaustive speech at the inaugural function of a two-day National Conference on “Tourism in India: Challenges Ahead”, organized by Jammu University here today.
Vice Chancellor, Jammu University, Prof. Varun Sahni, Director, Business School, Jammu University, Prof. Keshav Sharma, Convener, SAP, Mr. Ashok Aima, Dean, Academic, Jammu University, Prof. Sehgal, Director, CHTM, Dr. Deepak Raj Gupta, various HoDs, students and prominent citizens also attended the Conference.
The Minister said tourism has contributed immensely to the growth of the State, adding that multiple beneficial aspects of domestic and international tourism have special relevance to the socio-economic development of the State.
Mr. Jora said that State’s economy would truly grow if proper attention is paid towards available natural resources of all the three regions of Jammu, Kashmir and Ladakh in the State. He added that in Jammu, after industrial sector, pilgrim-tourism offers great potential that needs to be properly tapped. “Even if 10 per cent of 72 lakh visitors are encouraged to tour tourist destinations like Bhaderwah, Surinsar-Mansar and Bani-Basholi, it will spread the yarn of tourism further in the region”, the Minister said.
Referring to the great tourism potential of Kashmir valley, the Minister said the “Paradise on Earth” is blessed with attractive spots that require immediate up-gradation. He underscored the need for formulating a viable and relevant strategy for sustainable tourism development of the Valley.
He said the Government has already launched a drive to identify and explore more scenic spot in this season and added that new spots like Bungus and Neelam Valley in remote areas of Kashmir have already been picked for development. He also said the ragged mountains of Zanskar and Nobra valley in Ladakh and Bhaderwah in Doda district of Jammu province have emerged on the tourism map of the State in recent times, adding that development of key infrastructure of the new spots are being taken up on priority.
He also stressed on promotion of cultural tourism by brining more heritage sites on to the tourism map so that it can be showcased for overseas and domestic visitors. “The cultural treasure needs to travel beyond J&K. For this we have evolved a strategy wherein our tourism is bed-rolled with culture so that it travels across reaching global audience”, the Minister said, adding that heritage cottages at several new spots have been proposed to provide fillip to the sector.
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