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| Tata fulfills Indians’ dream, launches Nano | | | AGENCIES
Mumbai, March 23: Tata launched the much awaited ‘people’s car’ Nano, touted as the cheapest car in the world with an on-the-road price tag of Rs 1.2 to 1.3 lakh, here on Monday. The booking for the much-awaited ‘people’s car’ would be open from April 9 to April 25. Nano, can be booked for an amount as low as Rs 2,999.
Speaking to mediapersons at the launch of Indian family’s dream car Tata Group Chairman Ratan Tata said, “It is a milestone from its conception six year ago and its unveiling today. We took measures to make it ready for public. We fulfilled it under trying circumstances.”
“Nano was conceived as an affordable vehicle for Indian public. It would be available in Tata showrooms from now onwards,” he added.
Commenting on its price the Nano Ratan Tata said, “It was never conceived to be the cheapest car but the affordable car for the people of India.”
The booking form for the same will cost Rs 300 only much to the delight of the middle class families. Tata Motors’ dream car comes with a warranty of 18 months or 24,000 kms.
Tata Motors will book only 1,00,000 cars in the first year. According to figures, as many as 30,000 cars have been booked so far in 1,000 cities across the nation.
Tata Motors will produce more than 1 lakh cars in first year out of which about 50,000-60,000 cars to be manufactured at its Pantnagar plant.
Three models of Nano cars would be launched viz Standard, CX and LX. Touted as the next revolution in automobiles after the legendary Model T, the Nano will be available in three variants - standard, deluxe and luxury. The base model will have no air-conditioning.
The delivery of the car would start from the month of July. The owners of the car would be decided by a lucky draw.
The Tata group’s small car that hit the global headlines last year, both after its unveiling at the Auto Expo in New Delhi and then becoming the centrepiece of a political controversy over the location of its plant at Singur in West Bengal.
The USD 62.5 billion group finally had to shift its factory to Sanand in Gujarat after cascading politically-motivated protests over land acquisition from farmers raised questions over the company's ability to stick to its launch deadline, informally set for October 2008.
Showcasing its prototype last year, Tata Motors had announced that it will cost all of Rs 100,000 at factory gates - the lowest cost for any car so far.
Company officials said arrangements were being made to accept bookings with the existing dealers of Tata Motors, at Westside apparel chain and Croma appliances stores promoted by the group, and select branches of the State Bank of India.
The four-door, five-seat car has a small 33-bhp engine at the rear and is targeted at the strong Indian middle class population that aspires to trade its two-wheelers for a much safer vehicle at an affordable cost.
With a length of 3.1 metres, a width of 1.5 metres and a height of 1.6 metres, Nano also has adequate ground clearance and can effortlessly manoeuvre on busy roads in cities as well as in rural areas. |
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