Early Times Report
JAMMU, Nov 27: Shriram Finance Ltd., a leading financial services provider and flagship company of the Shriram Group, has launched a new brand campaign titled #TogetherWeSoar. The campaign emphasizes the power of unity and partnership, celebrating the spirit of aspiration and resilience that defines modern India.
Campaign Highlights: The campaign features cricket legend Rahul Dravid, who embodies the values of teamwork, resilience, and growth that Shriram Finance stands for. His involvement reinforces the brand's dedication to fostering meaningful connections and partnerships that help customers achieve their dreams.
The campaign's Hindi version is voiced by veteran actor Naseeruddin Shah, whose powerful narration adds depth to the message of empowerment through partnerships. It also features special lyrics by acclaimed lyricists K.S. Chandrabose (Telugu version) and Madhan Karky (Tamil version).
Nationwide Outreach: With a 360-degree media strategy, the campaign will be showcased across television, digital, print, social media, and outdoor platforms, reaching a diverse audience. It will also be featured during the Pro Kabaddi League broadcasts. The campaign will run for two months, aiming to connect with both urban and rural audiences across India.
Message of Empowerment: Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, shared that the campaign reflects the company's commitment to supporting Indians in their financial journey, whether through fixed deposits, vehicle financing, small business growth, or personal loans. The campaign's heartfelt message, conveyed in seven languages, connects deeply with the nation's diverse population.
A Strong Partnership for Growth: '#TogetherWeSoar' signifies Shriram Finance's dedication to being a trusted partner in financial empowerment, helping individuals and businesses thrive while contributing to India's growth as a developed economy. |
