Early Times Report
Katra, Feb 22: The Jammu & Kashmir Regional Office of the National Bank for Agriculture and Rural Development (NABARD) inaugurated the three-day ‘Tarang Mela’ at the Spiritual Growth Centre, Katra, from February 22 to 24, 2025. The event serves as an exhibition-cum-sale of products by farmers, Farmer Producer Organizations (FPOs), Self-Help Groups (SHGs), and artisans from across Jammu & Kashmir and other states.
Sh. Baldev Raj Sharma, MLA of the Shri Mata Vaishno Devi Assembly Constituency, presided over the inaugural ceremony as the Chief Guest. He was joined by Sh. Vikas Mittal, General Manager of NABARD, and Dr. Banarsi Lal, Chief Scientist of Krishi Vigyan Kendra (KVK), Reasi.
The fair features a diverse range of products, including Poonch’s famous Amlook, Udhampur’s Kaladi cheese, Kulgam’s almonds and walnuts, and Bihar’s renowned Madhubani paintings. Pilgrims visiting the Mata Vaishno Devi Shrine, along with the local population, will have the opportunity to explore and purchase these authentic products under one roof.
The ‘Tarang Mela’ aims to provide a platform for farmers, artisans, and SHGs to showcase their products, understand customer preferences, and establish direct connections with traders and the business community of Katra. Given that Katra witnesses an annual footfall of approximately 100 lakh pilgrims, the event presents a valuable opportunity for artisans to market their produce effectively.
Speaking at the event, Sh. Baldev Raj Sharma lauded NABARD’s efforts in organizing the fair at Katra and encouraged farmers to join the FPO and SHG movements. He emphasized the importance of skill development to create better employment opportunities in and around Katra. |
