The picturesque landscapes of Poonch and Mandi, along with surrounding areas such as Loaran, Gagrian, Gali Pindi, Gountriya, and Jhulas, hold immense potential for border tourism.
A recent demand by a legislator to include these regions in the official tourism map has reignited discussions on harnessing the untapped economic opportunities that tourism can bring. With its breathtaking valleys, historic significance, and cultural richness, the region has all the ingredients to become a major tourist destination, fostering economic growth and employment opportunities.
Poonch, situated in the Pir Panjal range, is known for its lush green meadows, snow-capped mountains, and pristine rivers. The town’s historical and cultural importance, including its connection to the Mughal era, adds a unique dimension to its tourism potential.
Mandi, Gagrian, and Gali Pindi, nestled in picturesque surroundings, offer a tranquil retreat for nature lovers and adventure seekers alike. These areas boast of hidden waterfalls, trekking routes, and traditional villages that can attract eco-tourists and trekking enthusiasts.
Additionally, Jhulas and Gountriya hold strategic importance as they lie near the Line of Control (LoC). Developing tourism here can provide visitors with a unique opportunity to experience life in border areas while also promoting cultural exchange and national integration.
Tourism in these regions can be a game-changer for the local economy. By investing in tourism infrastructure such as roads, accommodations, and recreational facilities, the government can create a sustainable model of development. Adventure tourism, including trekking, camping, and angling, can be promoted to attract young travelers. Heritage tourism can be developed around historical sites, while cultural festivals can showcase the rich traditions of the region.
The influx of tourists will lead to the creation of jobs in multiple sectors, including hospitality, transport, and handicrafts. Local artisans can benefit from selling their traditional crafts to visitors, while homestays can generate additional income for residents. Moreover, the development of tourism in these areas can encourage entrepreneurship, with locals opening restaurants, travel agencies, and adventure sports businesses.
The demand to officially recognize Poonch, Mandi, and nearby areas as tourism destinations is a step in the right direction. The Jammu and Kashmir Tourism Department must work towards promoting these destinations through marketing initiatives, social media campaigns, and inclusion in travel itineraries.
With proper planning and investment, border tourism in Poonch and Mandi can not only boost the local economy but also strengthen the cultural and emotional ties of people with the region. It is time to unlock the hidden treasures of these breathtaking landscapes and put them on the national tourism map. |
