Early Times Report
JAMMU, Apr 28: As the auspicious festival of Akshaya Tritiya draws near, Tanishq, India's largest jewellery retail brand from the House of Tata, has launched its latest offering - the Kundan Stories Collection. This collection celebrates the finest artisanal gold craftsmanship, blending India's rich heritage with contemporary elegance.
Each piece in the Kundan Stories Collection is meticulously handcrafted over 200 hours, showcasing Tanishq's unwavering commitment to excellence and tradition. Drawing inspiration from India's diverse cultural legacy and the spirit of the Tanishq woman, the collection features regal Kundan designs embellished with traditional techniques such as takkar ka kaam, talaf, ghungroo bunching, wire work, pearl bunching, and progressive die-stamping.
Speaking on the launch, Pelki Tshering, Chief Marketing Officer at Tanishq, said,
"At Tanishq, every piece is a story shaped by our Karigars and inspired by the Tanishq woman. Our new Kundan Stories collection beautifully merges heritage with modern elegance, celebrating timeless craftsmanship for today's world. As customers increasingly seek meaningful, high-value pieces, offerings like our Best Gold Rate and gold exchange programs have seen significant adoption."
With the summer wedding season also approaching, the Kundan Stories Collection is positioned as the perfect companion for the modern Indian bride, offering designs that capture the essence of both tradition and contemporary style.
In celebration of Akshaya Tritiya, Tanishq is offering attractive festive benefits:
Up to 20% off on making charges for gold jewellery and diamond jewellery value.
Rs 101 off per gram on gold purchases.
Gold Rate Protection for advance bookings, shielding customers from price hikes.
100% exchange value on old gold, regardless of its source, ensuring complete trust and transparency.
Customers in Jammu can explore the new collection at Tanishq stores in Trikuta Nagar and Gulab Singh Marg. In Srinagar, the collection is available at City Walk Mall, and in Punjab at stores located near Government College Chowk, Hoshiarpur and Gandhi Nagar, Pathankot.
With a strong promise of artistry, tradition, and innovation, Tanishq continues to craft masterpieces that not only symbolize prosperity but also create memories for a lifetime. |
