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Icccr & hrm, university of Jammu: Where theory meets real-world learning
8/9/2025 10:27:46 PM
SHAHID AHMED HAKLA

Higher education should be more than a series of lectures and exams. If it’s done right, it changes the way you look at the world and the way you look at yourself. The International Centre for Cross-Cultural Research and Human Resource Management (ICccR & HRM) at the University of Jammu that deals in Master of Business Administration in International Business (MBA-IB) Programme is one of those places where learning often happens in the spaces between formal classes—on factory floors, during heated seminar discussions, or while figuring out a group project late into the evening.
The atmosphere here doesn’t push you into a mould. Instead, it nudges you to explore, to connect dots between what’s in the syllabus and what’s happening outside campus gates. Somewhere along the way, the theories start making sense in a different way—because you’ve seen them play out in real settings.
A Place Where Theory Meets Reality
One of the quickest ways to realise how much you don’t know is to step into an actual workplace. ICccR & HRM builds this into the MBA journey through regular industrial visits. These aren’t box-ticking exercises—they’re meant to immerse you in how things really work.
At SML ISUZU, Chandigarh, the sight of an assembly line in motion brings supply chain diagrams from textbooks to life. VERKA shows how a regional dairy brand keeps its products consistent across markets, balancing tradition with modern quality controls. Walking through Chenab Textile Mills in Kathua, the steady hum of machines and the precise movements of skilled workers tell a story about scale, discipline, and export readiness. Then there’s Bubber Industry, where innovation feels less like a buzzword and more like a daily necessity to stay competitive.
Each visit adds another layer of understanding. You see how small decisions—about sourcing, staffing, or design—ripple across the whole business. You notice what’s automated and what still depends entirely on human judgment. And you start connecting those moments back to what’s been discussed in class.
Leadership Beyond Titles
Leadership here is not presented as a badge you earn after years in a corner office. It’s treated as something you practise, often in small moments—how you manage a disagreement in a group task, how you adapt when plans fall apart, how you support someone who’s struggling to keep up.
The Leadership Development Programmes (LDPs) at ICccR & HRM are designed to stretch these abilities. They put you in situations where you can’t just rely on what you already know. Group challenges, reflective exercises, and problem-solving under time pressure push you to rethink how you work with others. The aim isn’t to produce identical “leaders” but to help each person understand their own style and strengths.
Excursions That Expand Horizons
Leaving campus changes the pace and texture of learning. Excursions—whether to other states or within Jammu & Kashmir—offer more than a break from routine. They give you a front-row seat to how local contexts shape business choices.
In bigger cities, you might notice the layers of formality in meetings, the speed at which decisions are made, or the way technology is woven into everyday operations. In smaller towns, the emphasis may be on personal relationships, trust, and gradual change. Experiencing both broadens your sense of what “good business” can mean in different settings.
Foreign Language Learning
To prepare students for careers in international business environments, the curriculum includes foreign language training in languages such as French and German. This exposure not only enhances communication skills but also broadens cultural understanding, enabling graduates to interact confidently in global settings.
Building Confidence Through Practice
Confidence doesn’t arrive in a single breakthrough moment—it builds slowly. At ICccR & HRM, it’s shaped through repeated practice in different formats. Presentations sharpen your ability to frame an argument and hold an audience’s attention. Seminars train you to listen actively and respond thoughtfully. Research projects demand both precision and creativity. Workshops focus on targeted skills that can be applied immediately, from negotiation to cross-cultural communication.
By the time these activities stack up over months, they change not just how you perform in academic tasks, but how you carry yourself in professional environments. You learn to speak with clarity, to defend your ideas, and to accept feedback without losing confidence.
Summer Training (Internship)
A defining aspect of the MBA journey at ICccR & HRM is the Summer Training programme. After completing the first year, students undertake internships with organizations across various sectors, applying their knowledge in real business scenarios. This practical exposure not only enhances industry understanding but also helps in building a professional network that can be valuable in the future.
Placement Support and Career Development
The Centre’s approach to placements is built on preparing students for the challenges of competitive job markets. Pre-placement training, mock interviews, and career guidance sessions help students refine their profiles. The network of industry linkages opens doors to diverse opportunities in both national and international organizations.
A Human Approach to Management Education
Beneath the structures of strategy, finance, and operations, management is ultimately about people. ICccR & HRM keeps this front and centre. Cultural awareness, ethical decision-making, and empathy aren’t add-ons to the curriculum—they run alongside technical learning from the start.
Here, students aren’t shaped into identical profiles ready for the same kind of job. They’re encouraged to explore their own strengths, confront their weaknesses, and understand how they might adapt as industries and circumstances shift. It’s not about creating a finished product at graduation,but about setting a foundation for lifelong adaptability.
Why It Matters Beyond the Campus
Markets change. Technology changes. Borders blur. The skills nurtured here—adaptability, cultural sensitivity, collaborative leadership—will matter in settings we can’t yet fully predict.
The experiences at ICccR & HRM—whether in a bustling factory, during a problem-solving session in an LDP, or in a spirited classroom debate—don’t stand alone. They build on each other, creating a readiness to face challenges with both competence and perspective.
And maybe that’s the real measure of a good education: not the grades printed on a transcript, but the quiet confidence to step into new situations, make sense of them, and contribute something meaningful.
• The writer SHAHID AHMED HAKLA POONCHI is a published writer in daily leading newspapers of J&K and an Independent Researcher. He can be contacted at [email protected]
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