Early Times Report LUCKNOW/PURI (ODISHA), Aug 23: Under the leadership of Chief Minister Yogi Adityanath, Uttar Pradesh Tourism once again showcased its unique charm on the national stage. At the 40th annual conference of the Indian Association of Tour Operators (IATO) in Puri, Odisha, the state emerged as the centre of attraction. The conference, being held from August 22 to 25 under the theme "Rejuvenate Inbound @2030", has brought together nearly 1,000 participants, including tour operators, travel media representatives, hotel industry professionals, and policymakers. On the opening day of the conference, the Uttar Pradesh Tourism stall drew major attention, showcasing the state's rich heritage and cultural vibrancy. The display highlighted Kannauj's centuries-old perfume-making tradition, the spiritual triangle of Kashi-Ayodhya-Prayagraj, and glimpses of grand festivals such as Deepotsav and Rangotsav. Among these, Kannauj's perfumes and perfume tourism particularly captivated the delegates, earning widespread appreciation.
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