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| In times gifts, bonus, super value coupons, consumer is the king | | |
AD Singh
Jammu May 7: As Jammu and Kashmir becomes the latest hotspot for the mobile service providers in India and one by one all the leading service providers venture out the yet vulnerable J&K market, the tug of war between all the market player to rope in more and more customers in already on the extreme and is being fought on the basis of lucrative schemes and offers which has started a new trend of Bonus and Super value coupons in the market.
The later entrants like Tata, Reliance and Vodafone straight away offered some great allurements to capture the market but the old player speculating the tough competition ahead seems to be well prepared to keep there customers faithful to them by offering some great deals. Just few months back Reliance Communication made a sensational entry into J&K market by paying back Rs. 5 per day and even double talk time on every recharge to its subscribers but the offers continued for a small period of time but even now Reliance is offering its customers All free calling on Reliance to Reliance during night which is no doubt a handsome offer for those who can afford to chat all night. Vodafone, the latest entrant in the market has something different to offer. Vodafone is out with its two eye candies, the Magic Box and the Red Box. The Magic box offers you a mobile handset with a 2 year warranty along with the SIM card where as the Red box seems to be a good offer is you already have a phone for you. The Red box which values Rs. 99 offers you a wrist watch, a bonus coupon for 200 free messages and another bonus coupon for lowering down your call rate along with the SIM Card which even has some talktime in it. Further as Vodafone is the youngest in the J&K circle more allurements can be expected soon. Tata Indicom running on the CDMA technology seems to be low in the pace of catching on to the mobile users in J&K but has also rolled out its extensive offers through bonus cards for cheaper call rates which seems to be less lucrative to the customers in the market but has come out with handsome offers on the postpaid by providing free STD calling on Indicom network and free all India roaming. Aircell one of the leading players in the J&K circle has recently left the oldest player of the market BSNL behind in the race to capture more and more subscribers though primarily due to good network connectivity but also by rolling out some lucrative offers into the market. Currently also Aircell is offering some great tariff plans. The oldest player in the market BSNL recently played a trump card by rolling out the Rs. 130 value coupon to provide an option of 10 paisa call on all BSNL mobile and landline network to its subscribers after the 725 postpaid plan which though was quite preferred by received a set back due to the poor connectivity but there are many speculations in the market that soon BSNL may come out with more lucrative schemes. BSNL is now even offering the SIM Cards almost free of cost that means you get Rs. 200 talk time in the SIM but the offer seems to be less lucrative in comparisons to those of its competitors. The leader of the market Airtel seems to be all prepared to face the challenge and along with its unmatched connectivity till now is not ready to give any reason to its subscribers to reject its services. Airtel has come out with a wide range of super-value recharge coupons to meet your need. But after all there is no doubt that the mobile subscribers in J&K are in great benefit due to the competition between the service providers and if you wish to buy a new SIM soon do check the great deals and find out the one that suits you the best.
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