LUDHIANA, Sept 14: India's leading footwear brand Liberty Shoes Limited today announced the launch of its extensive new range in Ludhiana, keeping the upcoming festive season in mind. On this occasion, the company successfully organized its Dealers' Meet at Hotel Hyatt Residency, Plot No. 4, Ferozepur Road, Ludhiana, Punjab, which was attended by dealers from across the city. During the event, the company unveiled its upcoming Spring-Summer 2026 (SS'26) collection, showcasing over 400 new designs and accessories.
Liberty is the only indigenous footwear brand in the country with a 70-year legacy that carries out its entire manufacturing process in India, designing products tailored to the needs of Indian consumers. The brand's diverse range is priced between ?399 and ?9999, catering to the middle-class segment as well as the aspirations of modern India's evolving customers.
The company began in 1954 from Karnal (Haryana) as Pal Boot House. From a modest start with just four pairs of shoes produced daily, Liberty has today grown into a giant brand with a production capacity of over 50,000 pairs of shoes per day.
Addressing the media, Mr. Ruchir Bansal, Director of the company, stated that the AW'25 collection received overwhelming support from both the media and consumers. He recalled that in the press conference held in April 2025, the company launched two innovative technologies - Vibration Shoes and Warm Shoes - which received an exceptional response from customers.
Mr. Krishan Kumar (Lovely), Senior Representative of the company, shared that the SS'26 collection will introduce two new technologies.
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