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IIM Jammu hosts Immersion Program for BBA students of ITS, Ghaziabad
9/22/2025 6:19:37 PM

early times report

Jammu, Sept 22: Indian Institute of Management Jammu, under the leadership of Prof. B.S. Sahay, Director, IIM Jammu, organized an enriching Immersion Program for BBA students from the Institute of Technology and Science (I.T.S), Ghaziabad. Held at the Vedanta MDP Centre from Sept 22nd to 26th Sept 2025, the program aimed to foster collaborative learning and provide valuable industry exposure to aspiring management professionals.
The Immersion Program featured the participation of 25 enthusiastic BBA students and two faculty members from I.T.S Ghaziabad. The students received a warm welcome and were taken on an engaging campus tour, beginning at the iconic Clock Tower and covering key facilities including the IIM Jammu Reception Area, Vishrantika ( Faculty Lounge), Smart Classrooms, Manthan (Senate Hall) and the state-of-the-art Nalanda Library.
The Inaugural Ceremony commenced with the traditional lighting of the lamp, symbolizing the pursuit of wisdom. The event was graced by Prof. Rajesh Sikka, Co-Chairperson, Executive Education and Consultancy, IIM Jammu; Dr. Mamta Tripathi, Program Director, IIM Jammu; Dr. Dhirendra Prajapati, Program Director, IIM Jammu. Also, present were Dr. Vishal Kumar Tyagi, Assistant Professor, ITS Ghaziabad and Dr. Vanchan Tripathi, Assistant Professor and Chairperson, Outreach Programs, ITS Ghaziabad who extended their support and encouragement to the participating students.
Prof. Rajesh Sikka, Co-Chairperson, Executive Education & Consultancy, IIM Jammu emphasized that the immersion program enriches classroom learning through research and case-based sessions. He urged participants to engage actively, aspire to be job creators under the Viksit Bharat vision of the Hon’ble Prime Minister Shri Narendra Modi Ji, and make full use of opportunities at IIM Jammu.
He highlighted the Institute’s focus on practical skills, policy awareness, and industry insights, reaffirming its commitment to nation-building through continuous learning and innovation.
Dr. Mamta Tripathi, Program Director, IIM Jammu, warmly welcomed the participants and provided an insightful overview of the program’s objectives, setting the tone for an engaging and enriching learning experience.
The five-day program featured a thoughtfully curated curriculum designed to equip students with essential managerial insights and practical knowledge. Key topics included International Business, Capital Budgeting, Critical Thinking, Digital Branding, Fundamentals of Forex Markets, Capital Structure and Leverage Analysis, Operations Management, Practical Applications of Business Strategy, Supply Chain Management, Consumer Behaviour, Digital Transformation in Business, Lean Management, Business Statistics for Managers, Monetary Policy, Digital Marketing, Team Building, and the Role of AI in Business Communications. The vote of thanks was proposed by Dr. Dhirendra Prajapati, Program Director, IIM Jammu. The inaugural ceremony culminated with the national anthem and group photograph.
The Immersion Program at IIM Jammu stands as a testament to the institute’s unwavering commitment to nurturing talent and strengthening industry-academia partnerships. Through such transformative initiatives, IIM Jammu continues to set new benchmarks in management education and plays a pivotal role in shaping future-ready leaders.
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