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| FM station to campaign for water | | | Early Times Report Jammu May 11 Sensing the water scarcity which hits the Jammu and its surrounding areas in summers, the BIG 92.7 FM living upto its brandline of 'Suno Sunao, Life Banao' has launched a ‘water conservation campaign - 'Boond Boond Bachao.’ The campaign is focused to create awareness among the masses to encourage water conservation and thus is aptly named, 'Boond Boond Bachao'. The whole campaign will concentrate on the various problems faced by the people in getting proper water supply and finding solutions for the same. BIG FM RJs launched this week long campaign on 11 May and will promote the same not only on air but also through innovative on-ground connect. Siddharth Bhardwaj, Regional Director - North 1, BIG 92.7 FM, said, "We firmly believe that besides entertaining our listeners we should make them aware of their surroundings and promote them to conserve the natural resources, This drive is to make them aware about the need of the hour and in a way make them aware of one's responsibility, Besides entertainment we always strive to bring forth the issues which need great attention and hence what better way than to use our own medium for the betterment of our listeners thereby, truly living upto our motto 'Suno Sunao, Life Banao,"
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