 Early Times Report
LUCKNOW, Dec 5: In a high-level meeting on Friday, the Chief Minister also underscored the need to implement the "One District, One Cuisine" (ODOC) concept to give each district a unified identity for its distinctive culinary heritage. Chief Minister Yogi Adityanath said, "The 'One District, One Product' (ODOP) initiative, now a defining feature of Brand Uttar Pradesh, is set to advance to its next phase, ODOP 2.0, which will further boost local industries, self-employment, and exports". He noted that in the context of evolving global markets, modern consumer expectations, technological progress, and new benchmarks for quality and packaging, ODOP must now be expanded in a more comprehensive, commercial, and outcome-driven manner. He added, "The aim of ODOP 2.0 is to ensure that the state's traditional products become a strong foundation for larger markets, increased exports, and sustainable livelihoods." He said, "ODOC reflects the cultural essence of Uttar Pradesh, where every region boasts a unique food tradition, some renowned for their halwa, others for their dalmoth."
Mapping each district's signature dishes, he emphasized, should be accompanied by efforts to improve their quality, hygiene, packaging, branding, and marketing. The Chief Minister said that together, ODOP and ODOC will propel Uttar Pradesh firmly on the path of "local to global."
Over 1.25 lakh toolkits have been distributed, loans exceeding ?6,000 crore have been sanctioned, and more than 8,000 entrepreneurs have received direct marketing support. Thirty Common Facility Centers (CFCs) have been approved, and 44 ODOP products have been granted Geo tags. ODOP products are now sold on leading e-commerce platforms and account for more than 50% of the state's total exports. The scheme has also earned a national award for the second consecutive year. |
