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| Tata Indicom devises innovative medium to reach out customers in J&K | | | Early Times Report
Jammu, May 21- Tata Indicom, the India’s fastest growing pan India telecom service provider, has devised an innovative medium to reach out to the people of Jammu and Kashmir. Recently, the company has designed a first of its kind, tree-shape branding — the ‘Tata Tree’. The ‘Tata Tree’ is placed on the Tawi Bridge, which is one of the prime locations in Jammu, dividing the city into two parts. The ‘Tata Tree’ is 18 feet tall, with 16 back lit boxes attached to it. This Tree is made of iron, moveable and can be easily transported to any other location. The ‘Tata Tree’ is visible from both the sides of the bridge and this unique initiative makes Tata Indicom stand out from the existing conventional branding done by others.
To complement its world class products and services, Tata Indicom has ensured that the brand communication in Jammu and Kashmir will be at the forefront of innovation, using non-conventional branding platforms. The idea behind this innovative branding medium was to break the monotony of the age old form of branding and advertising.
Atul Kansal, Chief Operating Office, Jammu and Kashmir said, “We at TTSL believe that a brand is a relationship, and we intend to build this relationship with the people of Jammu and Kashmir. Tata Indicom as a brand rationally precedes its businesses and products. Through our various innovative branding initiatives we are ensuring that Brand Tata Indicom is not just a name for our customers, but a relationship that develops with trust.”
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