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| PIB Jammu hosts Vartalap at BGSBU on Govt initiatives for Tribal Welfare | | |  Early Times Report
RAJOURI, Jan 27: Press Information Bureau (PIB), Jammu organised a media workshop 'vartalap' at Baba Ghulam Shah Badshah University (BGSBU) here today on the developmental initiatives of Government of India, particularly Vibrant Villages Programme and Tribal Welfare Schemes, with focus on achievements in district Rajouri.
Addressing the workshop, Prof. Javaid Iqbal, the Vice Chancellor of BGSBU highlighted the significant role of the media in creating widespread awareness about the Union government's various schemes aimed at socio-economic development of tribal communities. He stated that the media serves as a vital link between the government and the public by not only disseminating information but also by ensuring transparency and accountability in the effective implementation of these schemes. Emphasising the growing importance of digital platforms, he further said that digital media plays a crucial role in disseminating information in the native languages of tribal communities, thereby improving outreach, inclusivity, and public participation among marginalised sections of society.
In her address, Director of the Press Information Bureau (PIB) Jammu, Neha Jalali said that the media serves as an important interface between the government and the public. She said the media is an important stakeholder in development of tribal communities. Emphasising inclusive growth, she stressed that the unique culture of tribal communities must be preserved alongside their socio-economic development. She noted that natural resources in tribal regions should not be compromised and called for a balanced approach to ensure sustainable development in these areas. The Director also urged the media to actively highlight the impact of government welfare schemes in tribal regions to create awareness and ensure their effective implementation.
Speaking on the occasion, Deputy Commissioner, Abhishek Sharma highlighted a range of critical challenges confronting the contemporary media landscape. These included the rapid spread of disinformation and misinformation, the increasing use of deep-fake and other artificial intelligence-driven technologies to manipulate content, and the expanding influence of digital and social media platforms on public opinion. He also emphasised the growing importance of media ethics, credibility, and responsible journalism in an era of instant news and viral content. Addressing these issues, the Deputy Commissioner underscored the need to strengthen professional standards, enhance digital literacy, and prepare journalism for the evolving demands of the future. |
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