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| 'Festival Economy' emerges as economic engine in UP | | | Early Times Report
LUCKNOW, Mar 2: The nature of festival celebrations in Uttar Pradesh has changed over the past 9 years. With strengthened law and order, administrative preparedness and increased political involvement, the scope of cultural events during major festivals has expanded significantly. This has a direct impact on the state's local economy. The changed scenario over 9 years, driven by the efforts of the Yogi government, has given rise to a Festival Economy in the state. Through this, not only at the state level but also at the local level, business activity in markets has multiplied several times. A robust law and order system under the Yogi government has been a decisive factor in accelerating the Festival Economy in Uttar Pradesh. Special security plans are implemented from the state to the district level during major festivals. In sensitive districts and religious towns, additional police and PAC forces are deployed, while women's safety squads and riot control units remain actively present.
Real-time monitoring through drones, extensive CCTV coverage in major markets and event venues, and 24×7 surveillance through Integrated Control Rooms have been ensured. Pre-determined traffic diversion plans and additional public transport services are also implemented.
According to the administration and trader organizations, the improved security environment has had a direct positive impact on markets. During occasions such as Holi, Deepawali and Navratri, many major markets have recorded 30 to 50 percent higher footfall compared to normal days.
Officials believe that reliable law and order has not only enabled people to celebrate festivals freely but has also created an atmosphere of confidence in trade and the service sector, turning festivals into a strong driver of economic activity.
Office bearers of trade associations state that the scope of market activities during festivals has clearly expanded over the past 9 years. On major occasions such as Deepawali, Holi and Navratri, retail markets have recorded several times higher business compared to normal days. |
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