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| 'Akshay Tritiya boosts auto sales sentiment in Jammu: FADA | | |  Early Times Report
JAMMU, Apr 20: Sanjay Aggarwal, Chairperson FADA Jammu said that the auspicious festival of Akshay Tritiya holds a special place in the hearts of consumers across India, symbolizing prosperity, new beginnings, and enduring success. Traditionally considered an ideal time for making significant purchases, this day has increasingly become important for the automobile retail sector as well.
Aggarwal said that, it is encouraging to observe the positive consumer sentiment surrounding vehicle purchases during this period. Retail enquiries and showroom footfalls typically witness a noticeable rise in the days leading up to Akshay Tritiya, driven by both cultural beliefs and improving market confidence. Customers often prefer to align their buying decisions with such favorable occasions, viewing vehicle ownership as both a necessity and a symbol of growth.
Aggarwal added that this year, early trends indicate a steady uptick in bookings across segments, particularly in two-wheelers and entry-level passenger vehicles. Improved product availability, better financing options, and attractive schemes from OEMs have further supported this momentum. Dealers across Jammu have made extensive preparations to ensure seamless customer experience, including enhanced inventory, festive offers, and faster delivery timelines.
Aggarwal said that the pre-festive period witnessed an increase of approximately 18-22% in showroom footfalls compared to the previous fortnight. This translated into a 12-15% rise in vehicle bookings, indicating strong underlying demand supported by festive sentiment. |
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