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| Caution no longer optional | | | Jammu and Kashmir Police have issued a fresh cyber safety advisory warning citizens against fake online discounts, flashy advertisements and fraudulent shopping offers being used by cyber criminals to target unsuspecting users.
The cyber fraudsters are increasingly circulating fake “limited-time deals”, massive discount offers and attractive advertisements on social media platforms to create panic and urgency among shoppers, pushing them to click suspicious links and make online payments without proper verification. By the time victims realise they have been cheated, the fraudsters disappear, leaving behind financial loss and emotional distress.
This is not for the first time Police have issued an advisory asking people to remain cautious.. Such advisories are issued time and again to inform the people that cyber fraudsters are on prowl. Cyber fraudsters have become a well-organised syndicate.. They have a sole aim i.e. to exploit the increasing dependence of people on digital transactions and online shopping.
The repeated advisories from police authorities are therefore not mere routine warnings. They are reminders that cyber criminals are constantly evolving and searching for new ways to deceive people. The fact that such advisories are being issued time and again itself shows that the threat is serious and widespread. Unfortunately, despite repeated awareness campaigns, many people continue to fall prey to online scams because cyber fraud often appears sophisticated and convincing. The rapid expansion of digital commerce has certainly made life easier. From groceries to gadgets, everything is available at the click of a button. However, convenience without caution can prove dangerous. Fraudulent websites today closely resemble genuine online platforms, making it difficult even for educated users to distinguish between real and fake. Attractive advertisements on social media further add credibility to these scams. The problem becomes even more concerning in regions where digital literacy is still developing and many first-time internet users may not fully understand online risks.
In this situation, public awareness becomes the strongest weapon against cyber crime. Citizens must learn to verify websites before making purchases, avoid clicking unknown links, and never share sensitive banking information through unverified platforms. Genuine companies rarely demand urgent payments through suspicious channels. Shoppers should rely only on trusted e-commerce platforms and carefully check reviews, website addresses and payment gateways before proceeding with transactions.
The repeated warnings from the police should not be ignored as routine announcements. They are timely alerts in an age where criminals operate not from dark alleys but from behind mobile screens and fake websites. As online fraud continues to rise, the responsibility to remain alert lies equally with citizens and institutions. In the digital world, caution is no longer optional — it is essential for survival. |
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